On April 18, 2025, businessman Takafumi Horie announced the acquisition of the udon chain "Uchidaya" in Fukuoka City through a company that specializes in food-related business strategy consulting. Horie, who is also the chairman of the FM radio station "CROSS FM" in Kitakyushu, made the announcement during a live broadcast of his program.
Founded in 1977, Uchidaya has become a beloved local brand, operating 42 stores across the Kyushu region. The acquisition marks a significant step for Horie's business ambitions, particularly as he aims to expand Uchidaya's footprint beyond its current locations. In the past, the udon market in Fukuoka has seen notable changes, including the rise of "Kasan Udon" in Kitakyushu, which became a subsidiary of Sukaigra Holdings and has successfully entered the Tokyo market.
Horie expressed a vision for Uchidaya to not only expand into the Tokyo metropolitan area and Kansai but also to potentially venture into international markets. He stated, "We aim to double the number of stores within five years, reaching over 80 locations." This ambitious plan reflects a growing trend in the udon industry, where there's a resurgence in popularity, as families and individuals alike return to enjoying udon as a staple meal.
Uchidaya's business model focuses on offering a wide variety of udon dishes along with set meals that appeal to a broad customer base. The chain has built a reputation for its commitment to quality, using carefully selected wheat flour and traditional methods to create their signature udon. The company's dedication to local tastes and preferences has endeared it to many in the region.
In a strategic move, Komugino Co., Ltd., which operates the bakery brand "Komugi no Dorei," acquired all issued shares of Uchidaya as of March 31, 2025. This acquisition was facilitated by Incrowd Co., Ltd., an M&A intermediary company, and represents a significant consolidation in the food industry.
Horie's company, Komugino, has been recognized for its innovative approach to food and has successfully launched multiple brands that celebrate regional culinary traditions. With Uchidaya now under its umbrella, Komugino plans to leverage its expertise in food production and marketing to enhance Uchidaya's operations and expand its reach.
Uchidaya has a storied history. It was founded by Katsuyuki Uchida, who opened the first store in the Higashi Ward of Fukuoka City. Over the years, the chain has expanded significantly, reaching a peak of 120 locations in the late 1990s. However, the number of stores has since stabilized at 42, prompting the need for revitalization and growth through strategic partnerships like the one with Komugino.
The acquisition comes at a time when the udon industry is experiencing a renaissance. With consumers increasingly seeking comfort food that is both affordable and satisfying, udon has found its way back into the hearts of many. Horie pointed out that the shift in dining preferences, particularly among families who once favored family restaurants, is contributing to the resurgence of interest in udon.
As part of their growth strategy, Uchidaya and Komugino will focus on enhancing operational efficiencies and expanding their menu offerings. This includes the introduction of new dishes that blend traditional flavors with modern culinary trends, appealing to a broader demographic.
Uchidaya's commitment to quality is evident in its use of natural ingredients and traditional preparation methods, which have made its udon dishes a favorite among locals. The chain prides itself on providing a warm and welcoming dining experience, making it a popular choice for families and individuals alike.
Looking ahead, Horie envisions a future where Uchidaya not only thrives in Japan but also makes its mark internationally. He believes that the unique flavors and culture of Hakata udon can resonate with diners outside of Japan, particularly in areas with a growing interest in Japanese cuisine.
Horie's ambitious plans for Uchidaya reflect a broader trend in the food industry, where established brands are looking to innovate and adapt to changing consumer preferences. As the udon market continues to evolve, the collaboration between Uchidaya and Komugino could set a precedent for future partnerships within the industry.
In summary, the acquisition of Uchidaya by Komugino represents a significant development in the udon industry, with plans for expansion and innovation on the horizon. Horie's vision for doubling the number of stores and potentially expanding overseas highlights the growing demand for quality udon and the importance of adapting to market trends.
As the udon culture continues to flourish, both Uchidaya and Komugino are poised to play a critical role in shaping its future, catering to a diverse customer base that appreciates the rich flavors and traditions of Japanese cuisine.
