In a remarkable display of culinary creativity and social enterprise, Shaza Saker and Joumana Farho, two Syrian women residing in Rome, have turned a simple ingredient into a powerful tool for social change. Through their initiative, HummusTown, they are not only providing delectable dishes that celebrate their homeland's culinary heritage but also creating avenues for migrants to find community and support in their new home.
HummusTown began in 2018 as a "humanitarian catering service," with the primary intent of raising funds for their loved ones back in Syria, a country ravaged by civil war since 2011. Their aim has notably shifted as the years progressed, evolving into a thriving small business that helps new migrants settle down in Italy while allowing them to savor the tastes of home. At the heart of this venture is Farho’s acclaimed cooking, which Saker promotes through her extensive network developed during her years working with the United Nations.
Farho, who has been described as having "divine" cooking skills, prepares traditional dishes such as fragrant hummus, fresh tabbouleh, and savory falafel, each bite echoing the rich heritage of Syria. As Saker describes, "HummusTown isn’t just about food; it's about serving something far beyond. It represents hope, and a promise of solidarity with those who have suffered the pains of conflict." This spotlight on cultural cuisine not only provides a taste of home but also fosters a sense of belonging among the refugee community in Rome.
HummusTown has become a staple at food markets and local events, where it attracts attention from locals and tourists alike. The popularity of their offerings has allowed them to raise significant funds while generating dialogue about the plight of refugees. By sharing their food, they educate the public on the reality faced by many fleeing war and persecution, ultimately leading to greater understanding and empathy.
The impact of HummusTown extends beyond mere economic support. It serves as a catalyst for integration, providing workshops and classes for newcomers, helping them to connect through shared cultural expressions. This initiative enables migrants to gain professional cooking skills, offering a unique opportunity to adapt and thrive in a foreign land.
However, the road hasn’t always been smooth. Like many entrepreneurs, Saker and Farho faced challenges including financial obstacles and the complexities of navigating the bureaucratic environment in Italy. Yet, their resilience has been unwavering. "The heart and soul we put into every meal make the struggle worthwhile," remarks Saker, who emphasizes the importance of community support in their journey.
The women’s commitment is particularly poignant considering the backdrop of ongoing refugee crises globally. More than 25 million people worldwide are currently registered as refugees, according to the U.N. High Commissioner for Refugees (UNHCR). HummusTown is a model of how the culinary arts can bridge cultural divides and bring forth a collaborative spirit amid adversity.
A mention of HummusTown would be incomplete without highlighting their growing online presence, which has attracted media attention and built a loyal following. Social media platforms serve as a modern-day bazaar, where residents of Rome eagerly share their experiences dining at HummusTown. Through captivating posts featuring dishes made from organic ingredients, the two women have cemented their brand's identity while telling their story.
The broader implications of HummusTown resonate far deeper than just a successful business model. It manifests a journey from displacement to empowerment. Their story exemplifies how community, culture, and culinary arts can coexist to promote healing in a world that often feels fractured.
In a landscape where divisiveness and prejudice often prevail, Saker and Farho’s initiative serves as a ray of hope. They have shown how shared experiences over food can lead to building bridges across cultures. As Saker eloquently puts it, "Food breaks barriers and builds connections. It's an invitation at the table. Everyone is welcome, and every meal tells a story."">
