Hollywood actress Sydney Sweeney, famed for her role as Cassie Howard in HBO's hit series Euphoria, has sparked a buzz with an unusual new product: a limited-edition soap made with her actual bathwater. The 27-year-old star teamed up with American men's natural body care brand Dr. Squatch to create "Sydney's Bathwater Bliss," a soap bar that is as intriguing as it sounds.
The collaboration was first announced on May 29, 2025, through a joint Instagram post by Sweeney and Dr. Squatch. "People kept asking about my bathwater after the Dr. Squatch ad, so I just kept it. And then we made soap with it," the post revealed, confirming the soap's authenticity and limited availability. Scheduled to hit the official website on June 6, 2025, the soap will be sold for $8 per bar, with only 5,000 units produced. Among these, 100 bars will be distributed via a prior lottery event.
According to Dr. Squatch, the soap contains natural exfoliating ingredients such as sand and pine tar extract, along with shea butter for moisturizing benefits. Most notably, it includes a "spoonful" of Sweeney's actual bathwater, adding a personal touch that has captivated fans and critics alike. The scent is described as a refreshing blend evoking a forest atmosphere, featuring notes of pine, Douglas fir, and oakmoss, combined with what the brand calls "Sydney's tub" essence.
Sweeney, who previously appeared in Dr. Squatch advertisements, shared her thoughts on the product's creation: "When fans started talking about my bathwater, I could have ignored it, but instead, I decided to make soap with Dr. Squatch. It's weird, but in a good way, and it turned out to be a memorable product with a great scent." She hopes the soap will encourage men to move away from chemical-laden personal care products and appreciate the value of natural ingredients.
The idea originated from fan reactions to a prior Dr. Squatch commercial featuring Sweeney relaxing in a bathtub. Fans' playful remarks about her bathwater inspired the brand and actress to turn the joke into reality. Dr. Squatch explained, "We collaborated with Sydney Sweeney to create a limited edition soap containing her actual bathwater. Why? Because you kept asking for it. And Sydney said, 'Let's make it!'"
Reactions to the soap have been mixed and lively across social media platforms. Some fans expressed discomfort, with comments like, "I really like you, but this seems to cross a line," and "We all need to take a look at ourselves," suggesting that the product borders on objectifying women. Others criticized those considering purchasing the soap, stating, "Just imagining buying this is terrible."
However, many praised the product's originality and marketing ingenuity. One fan commented, "The project itself is groundbreaking," while another said, "I'll buy one as a birthday gift for a friend." Another lighthearted remark was, "It's good if it makes any man take a shower."
Industry observers note that celebrity-branded personal items are not new, but Sweeney's bathwater soap takes this trend to a more personal and provocative level. Marketing experts identify this as part of the "fandom economy," where consumers, especially Millennials and Gen Z, seek products that offer a connection to their favorite stars beyond mere function or quality. The story and symbolism behind such products often outweigh practical considerations.
Yet, the strategy is not without criticism. Consumer psychologist Rachel Morgan warns, "Blind fandom for celebrities can hinder rational consumption decisions," highlighting concerns that fans might be swayed more by loyalty than by product merit.
Dr. Squatch, known for its natural ingredient-based men's personal care products, sees this collaboration as a way to innovate within the market and engage fans in a unique way. The soap's limited run and the novelty of using an actual celebrity's bathwater have undoubtedly generated significant attention, bringing conversations about celebrity influence, marketing, and personal care trends into the spotlight.
As the soap becomes available, it will be interesting to see whether consumers embrace this quirky blend of celebrity culture and natural body care or if the controversy overshadows the product’s intended message of promoting natural ingredients over synthetic alternatives.
