As the automotive market begins to show signs of recovery in 2025, both Japanese and Chinese car manufacturers are ramping up efforts to capture growing demand, particularly in commercial and electric vehicle segments. Suzuki Motor (Thailand) Co., Ltd. has launched a compelling campaign to invigorate the small commercial vehicle market, while Chinese brands OMODA and JAECOO are rolling out attractive mid-year promotions to boost online sales of their electric and SUV models.
Suzuki’s latest initiative, titled "SUZUKI CARRY DRIVE YOUR DREAM, alongside every business," targets entrepreneurs and SMEs, especially those in the transportation and logistics sectors. The campaign offers discounts of up to 30,000 baht for corporate customers and commercial registrants, alongside affordable financing options starting at just 6,498 baht per month, or roughly 222 baht per day. This is based on a 25% down payment and extended installment plans up to 84 months.
What makes Suzuki’s offer particularly appealing is the inclusion of additional installed parts, such as a canopy or cargo box, valued at over 150,000 baht. This means buyers can take delivery of a fully equipped vehicle ready to serve their business needs without unexpected expenses. Walanop Trirukngam, Suzuki Thailand's Executive Vice President, emphasized the simplicity and value of the package, noting that it allows entrepreneurs to manage their budgets clearly while expanding their operations efficiently.
Walanop also highlighted that although the commercial vehicle market has faced challenges, recent sales data points to a positive turnaround. "The market is starting to recover after facing continuous challenges," he said. He pointed out that while overall commercial vehicle sales have yet to fully bounce back, the robust growth in e-commerce and last-mile delivery services presents significant opportunities. Suzuki Carry’s agility and cost-effectiveness make it a perfect fit for these expanding logistics demands.
Since entering the Thai market in 2006, the Suzuki Carry has become a favorite among SMEs, accumulating over 62,000 units sold. Its compact design features a narrow turning radius of just 4.4 meters, enabling it to navigate tight alleys and constrained urban spaces with ease—an invaluable trait for delivery drivers. The vehicle’s flatbed cargo area opens on three sides and supports a maximum load of 945 kilograms, backed by a sturdy frame and suspension tailored for heavy loads.
Equipped with the fuel-efficient K15B gasoline engine, the Suzuki Carry promises low maintenance costs, making it an economical choice for small businesses. The standard model is priced at 395,000 baht, excluding decorative accessories. Walanop pointed out that beyond transportation, the Carry is also popular among food truck operators due to its versatile modification potential. "SUZUKI CARRY has long been a key driver for small business growth in Thailand," he remarked.
To ease ownership further, Suzuki partners with leading financial institutions such as TISCO Bank and Kiatnakin Phatra Bank, offering expert credit consultation to help customers manage their financial commitments effectively.
Meanwhile, Chinese automotive brands OMODA and JAECOO are making waves with their mid-year campaigns aimed at stimulating sales through digital platforms. From July 7 to July 31, 2025, customers can reserve vehicles on Shopee with a deposit as low as 7 baht and receive cash discounts of up to 70,000 baht. This promotion is limited to 50 rights per color, totaling 200 rights, and requires vehicle delivery by August 15, 2025.
Additionally, between July 4 and July 31, OMODA and JAECOO offer a special deal via their Line Official Account. Customers booking the OMODA C5 EV and JAECOO 6 EV models with a token deposit of just 1 baht can claim a 5,000 baht discount upon vehicle delivery, also subject to the August 15 deadline.
The JAECOO 7 SHS SUV is available in two trims: Dynamic at 899,000 baht and Max at 999,000 baht. Buyers enjoy a complimentary five-year maintenance package or a home charger with installation if purchased before the end of July. For electric SUV enthusiasts, the JAECOO 6 EV 4WD Long Range models in Forest Green and Lunar Silver are priced at 1,049,000 baht and come with a hefty discount of up to 200,000 baht. These buyers also receive a home charger installation, one-year first-class insurance including compulsory motor insurance, and an extensive warranty covering 8 years or 200,000 kilometers.
The OMODA C5 EV, another electric model, offers a low down payment of 8,888 baht and financing terms extending up to 84 months. It is available in two versions: Long Range Dynamic at 649,000 baht and Long Range Max at 699,000 baht, catering to customers seeking affordable yet advanced electric vehicles.
These aggressive promotions by OMODA and JAECOO reflect a growing trend towards online car sales and the rising acceptance of electric vehicles in Thailand. By leveraging digital platforms like Shopee and Line, these brands are making it easier for customers to secure their desired models with minimal upfront costs, aligning with the evolving preferences of modern car buyers.
In summary, the automotive landscape in Thailand is witnessing a dynamic phase where traditional commercial vehicles like the Suzuki Carry continue to serve critical SME and logistics needs, while new players like OMODA and JAECOO push the boundaries with electric and SUV offerings backed by innovative online sales strategies. Whether it’s the proven reliability and versatility of the Suzuki Carry or the cutting-edge technology and incentives from Chinese EV brands, consumers have more options than ever to drive their dreams forward.
