In a surprising turn of events, popular ramen YouTuber SUSURU has made headlines for both culinary achievements and personal controversies. Known for his daily ramen lifestyle, SUSURU has recently launched a new ramen product while also addressing criticism surrounding his content.
Starting November 14, 2024, Sauna Tokyo will begin selling a new ramen dish supervised by SUSURU TV. This venture marks a significant milestone for the YouTuber, who is now entering his tenth year of sharing his ramen journey with fans. The ramen, which is a traditional soy sauce flavor, aims to bring authentic flavors to the table, showcasing SUSURU's dedication to the craft of ramen-making.
Before this launch, on November 6, 2024, SUSURU began selling a thick tonkotsu ramen that had become a viral sensation online. This dish, dubbed "thick tonkotsu ramen," successfully replicates the rich flavors that his followers have come to love. The YouTuber's commitment to quality and authenticity has garnered him a loyal fan base, eager to experience the flavors he has been promoting for years.
Adding to his portfolio, SUSURU is also serving as an endorsing supporter for the "1st Amusement Industry Business Contest." This event, aimed at fostering young talent in the amusement industry, reflects SUSURU's broader commitment to community engagement and support for emerging talents. The event is sponsored by Tatsumi Corporation, which has expressed enthusiasm for the collaboration.
In another noteworthy achievement, SUSURU's ramen festival in Nagoya City recently set a record for attendance, with an economic impact estimated at approximately 1.6 billion yen. This event not only highlights the popularity of ramen culture but also underscores the significant role SUSURU plays in promoting it within Japan.
However, not all news surrounding SUSURU has been positive. On April 8, 2025, he issued an apology to his viewers regarding a video uploaded on April 6, which had attracted considerable criticism. The video, now made private, sparked conversations about the responsibilities of content creators and the impact of their work on audiences. SUSURU's decision to address the backlash directly reflects his understanding of the importance of viewer trust and engagement.
Critics have pointed out various aspects of SUSURU's videos, raising questions about the portrayal of ramen culture and the influence of social media on culinary traditions. Despite the backlash, SUSURU remains a beloved figure in the YouTube community, where his passion for ramen continues to inspire many.
As he navigates the complexities of fame in the digital age, SUSURU exemplifies the challenges faced by creators who must balance personal expression with public expectation. His journey serves as a reminder of the evolving landscape of content creation, where authenticity and audience connection are paramount.
In summary, SUSURU's recent ventures into the ramen market, alongside his engagement in community events, showcase his multifaceted role as a creator and influencer. While he faces criticism, his ability to connect with audiences and promote Japanese culinary culture remains strong. As he continues to innovate and adapt, SUSURU is likely to remain a significant figure in the world of ramen and beyond.
