Akindo Sushiro, Japan's popular conveyor-belt sushi chain, is set to launch its exciting collaboration with Capcom's iconic monster-hunting series, Monster Hunter, beginning February 12, 2025. This unique partnership aims to celebrate the immense popularity of the franchise, which has sold over 105 million copies worldwide, and provide fans with themed culinary experiences.
The collaboration introduces three special sushi items, each creatively crafted and accompanied by collectible picks. The star of the lineup is the "Monhan Meat Trio," featuring sushi rice topped with grilled chicken, savory pork, caramelized onions, and tender Wagyu beef slices. Another highlight is the "Monhan Tuna Sushi," which brings together fatty tuna and negitoro (minced green onion with tuna), garnished with crispy fried onions to evoke the essence of hunter meals. Completing the trio is the "Monhan Bone-in Sausage," offering diners juicy, flavorful sausages wrapped in crispy skins.
Each of these gourmet treats is priced around ¥280 and consumers can indulge until supplies last, alongside participating promotional events and campaigns. Customers will find special Monster Hunter-themed drink bottles featuring recovery potion designs available for purchase with select soft drinks. These bottles come with unique codes allowing fans to enter contests for exclusive prizes, such as the limited-edition "Fulful Wet Tissue Case" which adds to the collaborative experience.
Running parallel to the food and drinks are promotional campaigns linked to social media platforms. Fans are encouraged to post pictures with their collectible picks using the hashtag #SushiroTableManners for the chance to win various prizes, including the highly sought-after "Monster Hunter Plate." These drive engagement among the community and allow fans to display their love for the series.
Special Monster Hunter-themed decorations will be on display at select locations, including Sushiro's Shinjuku, Fukushima, and Naha stores. From February 14 to March 2, visitors can enjoy their sushi within immersive environments inspired by the game's world. The decorations depict monsters from the series, adding another layer to the overall experience at these locations.
"The collaborations continue due to the overwhelming popularity of Monster Hunter and our desire to create enjoyable experiences for our customers," stated Kohei Niihara, President of Akindo Sushiro, reinforcing the brand's commitment to connecting with franchise fans.
By creating immersive themes, engaging promotions, and high-quality culinary offerings, Sushiro looks forward to turning this limited-time event not just as another promotion, but as something memorable for guests. Not just providing delicious sushi, they aim to evoke the thrill of the Monster Hunter world, inviting patrons to partake in this distinctive experience.
Fans and sushi lovers alike are encouraged to visit the Sushiro outlets starting February 12, where the mega collaboration between delicious sushi and the thrilling world of Monster Hunter guarantees excitement, engagement, and taste to satiate everyone involved. This limited collaboration marks another step toward enhancing the brand's identity and creating long-lasting bonds with their community.