Sushiro is making waves among anime fans with its exciting collaboration campaign with the popular anime series "Haikyu!!", which kicks off on March 5, 2025. This partnership celebrates the 10th anniversary of the series, aiming to excite both sushi lovers and sports anime enthusiasts across the nation.
This marks the second time Sushiro has teamed up with "Haikyu!!", and the company is pulling out all the stops with exclusive menu offerings and merchandise. Customers can look forward to delectable sushi items, sweets, and drinks, complete with themed collectibles inspired by the series' iconic characters and their respective schools.
Among the standout items is the "Popular Net Tenco Mori (Mini-Shari) Haikyu!! 10th Anniversary Collaboration Limited Pick Included". This fun dish includes popular sushi options like ebi, maguro, and salmon, garnished with ikura and tamago salad. Priced starting at 360 yen, each serving will come with limited edition picks featuring fan-favorite characters like Shoyo Hinata and others, which fans can collect. The first half of this limited-time menu will run from March 5 to March 18, 2025, offering exclusive opportunities for fans to receive these collectibles.
Another new item is the "Fly!! Ebi Avocado Maki", available for 260 yen. It combines ebi and avocado with mayo, attracting the palates of all sushi enthusiasts. Alongside this, mini-character picks will accompany this dish, adding extra charm for fans seeking collectible memorabilia.
For serious sushi lovers, the "Natural Indo Maguro 6-Kan Mori" priced at 1,180 yen features six pieces of different cuts of tuna, offering diners a taste of the variety found within the series. This item includes random collaboration cards featuring character designs, which will be available until they run out; the first phase lasts until March 18, 2025, with six designs available.
Each of these menu items is enhanced with unique promotion gamifying the experience for patrons. The collaboration cards sport two-dimensional codes on their backside, allowing customers who register for the lottery to win exclusive Haikyu!! limited edition acrylic blocks. This encourages consumer interaction with the brand and strengthens the connection between the fans and their beloved anime.
Sweet tooth anime fans won’t be disappointed either. The "Tsunage!! Marble Daikon White Chocolate Mousse Cake" for 280 yen includes delightful limited edition stickers featuring the series' characters, and brings together strawberry and white chocolate flavors for a taste explosion alongside collectible visuals.
During the first half of the campaign, fans can also partake of limited edition straw drink cups, each holding 750ml and emblazoned with designs representing various high schools from the series, including Karasuno High School and Aobajohsai High School. This fun aspect not only adds to the drinking experience but also enhances the excitement of the event, allowing fans to immerse themselves fully.
The drinks will be sold with the collaboration cups included at the price of 1,100 yen. Completing the character experience, these cups resonate well with fans who can visually show allegiance to their favorite schools' teams. The promotional drink selection promises to keep things refreshing with choices ranging from Ulong tea to Pepsi.
On the marketing front, Sushiro is also launching social media campaigns to maximize engagement and participation. The engagement extends beyond dining experiences, encouraging fans to showcase their love through digital platforms and win unique prizes.
According to Sushiro's spokesperson, "This collaboration will heat up the hearts of Haikyu!! fans!" The campaign is aimed not just at boosting sales but at creating memorable experiences for customers, enhancing their overall interaction with both the brand and the beloved anime.
With the second half of the collaboration scheduled to start on March 19, 2025, patrons can look forward to even more delightful surprises. Sushiro continues to position itself at the intersection of culinary excellence and pop culture within the growing market for themed dining experiences. Excitement is already brewing as fans, foodies, and anime lovers prepare for this culinary event!
By blending delicious food with engaging fan experiences, Sushiro's collaboration with "Haikyu!!" is shaping up to be one of the standout campaigns of 2025, driving home the joy of community through shared passions.