Renowned Brazilian actress Susana Vieira has sparked conversations across social media platforms following her bold critique of digital influencers trying to make their mark on telenovelas. During her recent appearance on the program Central Piauí, Vieira expressed her observations on the challenges these influencers face, particularly highlighting the quality of performances she has seen.
"Influencers can act because most of them are bad. Most come, act poorly, and leave. It didn’t cost anything; we gave them an opportunity. I don't know anyone who has stayed. If you tell me one, I might even agree," Vieira stated, shedding light on her experiences within the Brazilian television industry.
Her remarks sparked significant online discussions as many flocked to platforms to share their opinions about the relevance and effectiveness of influencers on traditional television. This conversation highlights the growing tension between established actors and those traversing from social media fame to scripted performances.
Vieira elaborated on her belief about content creators, asserting their freedom to speak candidly about topics often deemed off-limits for television professionals. "They can say what we can't say," she noted. "I can’t speak badly about my network or other artists. That would be unethical and impolite. So, they talk about the shows but focus on those minute details," she explained.
This candidness sheds light on the unique position influencers hold, as they can voice opinions without the same constraints faced by traditional media personalities. Vieira’s comments suggest there’s space for these influencers to share insights behind-the-scenes, but it also emphasizes the importance of professional credibility and talent.
Continuing her critique, Vieira stressed the point about how many former reality show stars and influencers aspire to act, yet often lack the foundational skills required for success. "Everyone wants to be on telenovelas after leaving shows like Big Brother Brasil. Let them try, but no one learns how to act merely by being on a telenovela. Nobody is born to be an artist," she remarked passionately, thereby advocating for the necessity of inherent talent and persistent dedication.
She underscored the importance of having either innate talent or strong familial connections to the arts to thrive as an actor. Drawing from her extensive experience, Vieira quipped, "You need to bring something from within or have parents who were singers or artists, just like Zezé Di Camargo and Luciano, whose father influenced their paths. I’m joking, but you must have something inside you; it needs to stir something within you to want to perform. You can’t just say, 'Oh, I’m going to be on Globo,' and wait by the door to be cast,” she concluded.
Viera's direct approach resonates with many struggling to understand the intersection of modern social media culture and traditional acting. Her comments reflect the sentiments of some industry veterans who feel the growing prominence of digital influencers could dilute the quality of acting and storytelling within Brazilian television.
Overall, her critique serves as both advice and caution for aspiring influencers and the broader industry, questioning whether crossing over from the digital space to acting on the big stage requires more than just popularity.
