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28 March 2025

Survivalist Training Demand Soars Amid WW3 Fears

As tensions rise, Europeans prepare for potential crises with survival kits and training.

As tensions rise across Europe, a palpable sense of urgency has emerged among citizens and governments alike. The fear of a potential World War III, exacerbated by Russia's ongoing aggression, has driven a significant increase in demand for survivalist training and preparedness measures. Reports indicate that demand for survivalist training in the UK has surged by 75%, as individuals and families brace themselves for what many perceive as an impending crisis.

According to a report from the Daily Star, the surge in interest is not limited to training alone; sales of "prepper" goods are also booming. Items such as water purifiers, which make rainwater safe to drink, and freeze-dried foods are flying off the shelves. Tins of meat with a shelf life of up to 25 years are among the most sought-after items, alongside military-grade respirators and ration packs.

Leigh Price, owner of The Bug Out shop, noted that the business has seen a dramatic increase in customers seeking freeze-dried chicken and beef with long shelf lives. He explained, "Prepping is about self-reliance. What happens when you suddenly can’t get what you need?" Price highlighted that the demographic of those interested in survival training has broadened significantly, now encompassing men and women from various backgrounds and age groups.

In East Anglia, Ray Chin, founder of the Back To Wilderness learning centre, emphasized the importance of fundamental survival skills. He stated, "People have been really looking into the fundamental basic skills like how to make fire without any kind of instruments or tools from rubbing sticks together. They don’t want to be relying on gadgets which could break or fail." This trend reflects a growing awareness of the need for self-sufficiency in uncertain times.

Meanwhile, the European Union has also taken steps to prepare its citizens for potential crises. EU crisis management commissioner Hadja Lahbib has urged all households in the 27-member bloc to assemble a three-day survival kit. This kit should include essentials such as food, bottled water, torches, matches, and identification documents secured in a waterproof pouch. "Today's threats facing Europe are more complex than ever, and they are all interconnected," Lahbib remarked, underscoring the importance of preparedness.

The EU's preparedness strategy follows a report from former Finnish President Sauli Niinistö, which highlighted the need for citizens to be ready for emergencies. As part of this initiative, France is set to release a "survival manual" containing 63 measures to help families protect themselves during various crises, including armed conflict and natural disasters. This manual advises households to stockpile six litres of water, tinned food, and basic medical supplies.

Sweden has been proactive in its approach, distributing a 32-page booklet titled If Crisis or War Comes, which has reached five million households. The booklet advises citizens to store food and water in anticipation of potential conflicts. Finland has also launched a government website dedicated to educating citizens on how to prepare for various catastrophes.

Amid these developments, NATO Secretary-General Jens Stoltenberg has issued a stark warning to Russian President Vladimir Putin, declaring that any attack on Poland or another NATO member state would trigger an immediate and "devastating" response from the alliance. "If anyone were to miscalculate and think they can get away with an attack on Poland or on any other ally, they will be met with the full force of this fierce alliance," Stoltenberg stated during a recent address in Warsaw.

This warning comes in the wake of Russia's full-scale invasion of Ukraine, which began on February 24, 2022, and has significantly altered the security landscape in Europe. The invasion prompted a unified response from NATO countries, which have rallied to support Ukraine in its defense against Russian aggression.

In a recent meeting at the White House, President Donald Trump expressed his belief that a peace settlement in Ukraine would not lead to further Russian aggression against other countries. However, Dutch Prime Minister Mark Rutte countered this optimism with a warning regarding Russia's military capabilities, noting that the country is transitioning into a wartime economy, which could enhance its capacity to threaten neighboring nations.

In response to these heightened threats, Sweden has announced plans for a substantial increase in defense spending, amounting to approximately 300 billion kroner (around $30 billion) over the next decade. This marks the largest rearmament initiative since the Cold War and reflects a broader trend among NATO members to bolster their military capabilities in light of the ongoing conflict.

Germany, traditionally cautious about increasing defense spending, has also passed a landmark bill allowing for a significant rise in defense and infrastructure expenditure. This legislation establishes a €500 billion infrastructure fund (approximately $547 billion), aimed at enhancing the nation’s military readiness amid concerns about Russian aggression and the reliability of American support.

Bavarian Premier Markus Soeder articulated the prevailing sentiment, stating, "The threat from the East, from Moscow, is still present, while the support from the West is no longer what we were once accustomed to." This sentiment underscores the urgency felt across Europe as nations grapple with the implications of a resurgent Russia.

As citizens across Europe stockpile supplies and prepare for potential crises, the message is clear: uncertainty reigns, and the need for preparedness has never been more pressing. With governments urging their populations to take proactive measures, the landscape of personal and national security is evolving rapidly.

In this climate of anxiety, the call for self-reliance and preparedness resonates deeply, prompting individuals and families to take charge of their own safety in the face of an unpredictable future. The actions taken today may well determine the resilience of communities in the face of tomorrow's challenges.