With Super Bowl LIX just around the corner, food trends are heating up alongside the excitement for this year's big game. Each year, the Super Bowl not only attracts millions of viewers eager to watch the action on the field but also countless food enthusiasts who feast on game-day favorites. Google Trends data provides insight on what Americans are craving this year, pointing to the most searched game-day foods across various states.
According to KNWA/KFTA, classic appetizers like buffalo chicken dip vastly dominate search trends, reflecting consistent favorites cherished by fans. Particularly interesting is the trend observed across different states: Arkansas is buzzing with searches for cheese dip, which first emerged at Mexico Chiquito restaurant back in the 1930s. This dip, nearly synonymous with the state’s game-day celebrations, continues to hold its ground as a must-have.
Other favorites showcasing regional tastes include Philadelphia Eagles fans, who lean toward local favorites like Philly cheesesteaks and pizza. Kansas City Chiefs supporters, on the other hand, are showcasing their city’s renowned barbecue tradition, with searches for Kansas City-style ribs and brisket leading the pack.
Nationally, the most coveted game-day foods maintain their vibrant presence. Among the most searched appetizers are Philly cheesesteak sliders, pigs in blankets, and gooey nachos. Dips are directed firmly toward buffalo chicken, jalapeño popper, and the classic seven-layer variety, which is beloved across the states. Even dessert-inspired dips like cannoli dip are peeking high on search lists, giving the sweet tooth extra reason to celebrate.
While these traditional snacks offer fans options to enjoy during the game, cocktail trends are also gaining traction. Drinks like jungle juice and margaritas rank high on search volumes as fans look to craft the perfect beverage for their gatherings. Old fashioneds and espresso martinis might not seem like classic game-day choices, but their rising popularity speaks to the desire for creative options alongside hearty appetizers.
On the other end of the spectrum, the quirky twist of 'Superb Owl' celebrations has gained considerable traction and attention. What was originally thought to be merely the result of seasonal typos has transformed this year, morphing the Super Bowl celebration atmosphere with bird-themed fun. Google Trends indicated searches for 'Superb Owl' peaked around the same time as inquiries about the Super Bowl, particularly significantly spiked on January 27th after the NFL Conference Championships.
This fun error has led to many social media users and organizations promoting 'Superb Owl' events to celebrate both the sporting event and the majestic birds. With hashtags circulating online like #superbowls and #owls, individuals are sharing birdwatching photos and owl-related content, creating new ways to engage with the community beyond football.
NPR reported on this amusing twist, noting the statement made by Tate Mason, director of the World Center for Birds of Prey. He remarked about how this trending mix-up allowed them to share fascinating facts about owls, highlighting the surprisingly strong connection between enjoying nature and watching the Super Bowl.
Each year, millions of viewers tune in for the Super Bowl—2025 will not be different. Data shows at least 37% of the U.S. population aged 16 and up engages with birdwatching as well, making 'Superb Owl' festivities potentially appealing to bird enthusiasts who may not care much for football. Whether people are setting their party menus or sharing owl fun facts, it's clear this Super Bowl weekend will have enough diverse activities to satisfy both sports fans and nature lovers.
The blend of traditional Super Bowl foods like buffalo wings and inspired culinary fusions speaks volumes about how dynamics shift during this yearly blend of culture and sports. With bites like nachos and sliders still reigning supreme paired with new, whimsical insights from the 'Superb Owl' phenomenon, this year's event invites everyone to come together to enjoy something special—be it through hearty food, engaging conversations, or the spread of compassion and curiosity toward wildlife.
Super Bowl LIX is more than just the game; it's about connecting, celebrating, and widening the avenues through which people can enjoy this cherished American tradition.