For the first time ever, the Super Bowl will be available for free streaming exclusively on Tubi, the ad-supported platform owned by Fox Broadcasting Company. This historic event is scheduled for February 9, 2025, and marks a significant shift in sports broadcasting. Fans can access the game online or through the Tubi app without needing a cable subscription.
The announcement of free streaming on Tubi offers cord-cutters and general viewers alike various options to enjoy the big game. Typically, access to the Super Bowl has come at the cost of cable subscriptions or antenna setups, but this latest move opens the gates to anyone with internet access. Tubi will also host pre-game festivities, beginning with the red carpet event featuring host Olivia Culpo at 3:30 PM ET.
According to Fox Broadcasting, "This marks the first time the major sporting event will be freely streamed, offering cord-cutters and streamers..." The streaming service will also provide Spanish-language options through FOX Deportes, ensuring the game is accessible to broader audiences.
Tubi caters to millions of viewers as it employs an innovative, ad-supported model, which enables access to its substantial library of movies and shows for free. "Tubi provides...a large library of movies and TV shows for free, supported by ads," Tubi has stated. With the Super Bowl, Tubi is positioned to gain even more traction among sports fans.
On the day of the event, viewers can expect comprehensive coverage including the actual game, pre-game and post-game content, the performance of the National Anthem, and the highly-anticipated Halftime Show by Kendrick Lamar. This is all part of Tubi's effort to provide both engaging programming and enhanced viewing experiences.
Accessing Tubi is straightforward; users can find the app on most smart TVs, streaming devices like Roku and Fire TV, as well as mobile devices. For those unfamiliar, here is how to get Tubi: simply download the app from your device's app store, install it, and start streaming without needing to create an account.
The streaming service's insertion of ads during the programming helps sustain the platform financially, making it possible to offer quality content without user fees. While these ads slightly affect the viewing experience, they are a small price to pay for live access to one of the most-watched events globally.
Notably, Tubi's collaboration with Fox signifies how the NFL is adapting to the changing media environment, catering to audiences who prefer direct streaming options over traditional cable. Industry experts suggest this move is not just beneficial for Tubi and Fox, but also for the NFL, which seeks to broaden its audience reach.
The response has been overwhelmingly positive; sports analysts claim the availability of the Super Bowl on Tubi heralds new engagement opportunities for the NFL, especially targeting generations more accustomed to streaming than traditional platforms. "The availability of the Super Bowl on Tubi highlights... the growing trend: cord-cutting," says industry analysis.
Traditional viewing methods will still be available; fans can also catch the game on the FOX broadcast network and on platforms like Telemundo and NFL's digital assets. Each of these options caters to both English and Spanish-speaking audiences, ensuring everyone has the chance to experience the Super Bowl live.
Consumers are increasingly turning to free streaming services, marking a notable cultural shift. Once considered secondary, services like Tubi are now taking significant steps to integrate high-profile events like the Super Bowl. This shift is indicative of how sports broadcasting will evolve, placing consistent pressure on cable providers and traditional networks to reassess their subscription models and viewer engagement strategies.
With all this excitement around free access to Super Bowl LIX, Tubi not only positions itself as a player within the competitive streaming market but also highlights the changing preferences of consumers. The NFL's partnership with Tubi symbolizes much more than mere access; it’s about reaching new audiences and adapting to modern viewing habits.
So, whether you’re celebrating with friends, throwing a Super Bowl party, or just tuning in for the halftime show, mark your calendars for February 9, 2025, to see the big game streamed live for free on Tubi!