Super Bowl Sunday is not just about the championship game, but also about showcasing some of Hollywood's most anticipated films. This year, the 2025 Super Bowl airing on February 9 at the Caesars Superdome in New Orleans promises to treat viewers to several explosive movie trailers, including new looks at major franchise efforts from key studios.
With the Kansas City Chiefs battling it out against the Philadelphia Eagles for the Lombardi trophy, the Super Bowl will also become the battleground for blockbuster marketing, featuring promotional spots from Disney, Universal, and Paramount, among others.
Among the expected highlights are trailers from Marvel Studios, with audiences eager for the debut of 'The Fantastic Four: First Steps.' Set to release on July 25, 2025, this film will reintroduce Marvel’s First Family to the Marvel Cinematic Universe and is anticipated to be one of the most talked-about trailers of the night.
Aside from 'Fantastic Four,' Marvel Studios will likely promote portions of their other upcoming blockbusters: 'Captain America: Brave New World' and 'Thunderbolts,' both set for release later this year. According to reports from Deadline and Variety, Disney has positioned itself to showcase these trailers, which some speculate may debut either before, during, or immediately after the big game. Given the high-profile nature of the Super Bowl, this platform offers them the exposure - and potential box office boost - they need.
Fans tuning in can also expect to see trailers for Universal’s highly-anticipated 'How to Train Your Dragon' live-action adaptation, which is set for release on June 13, as well as fresh footage from 'Jurassic World Rebirth,' which will continue the dino-verse saga on July 2. Universal will also present new teasers for the much-awaited sequel to M3GAN, titled 'M3GAN 2.0,' hitting theaters on June 27, which fans of horror and AI thrillers look forward to.
The comical side also features prominently—Paramount will be highlighting Mission: Impossible — The Final Reckoning, marking Tom Cruise’s farewell to his iconic role as Ethan Hunt. The film is slated to premiere on May 23. Fans will also get their first look at the animated reboot of The Smurfs, with actress Rihanna voicing Smurfette, set for July 18.
Interestingly, this year some major studios have opted out of utilizing the Super Bowl advertising space. Warner Bros., which traditionally skips this event, will not promote its upcoming slate, which includes titles like Mickey 17, The Alto Knights, and Superman: Legacy. Similarly, Netflix, Amazon MGM Studios, Apple, and Lionsgate are also sitting this one out.
The absence of these studios has raised eyebrows, especially around the lack of anticipated promotional efforts for earlier successes like 'Knives Out 2' or the recently acclaimed Creed III. Meanwhile, the Wicked: For Good sequel, another Disney production which previously graced the Super Bowl with its trailer and garnered significant online views, will not be part of this year’s lineup.
One notable event during the Super Bowl will be the Puppy Bowl, where director James Gunn has confirmed something related to the DC Universe reboot will be teased. While details remain scant, it is clear the main attraction will not overshadow the parade of trailers from powerhouse studios.
This year’s Super Bowl spot prices have ballooned, with estimates reaching up to $8 million for just 30 seconds of airtime—a significant rise from previous years. Studios see this as not only advertising but as part of their film’s marketing campaigns ramping up as their releases approach.
Overall, as the big game approaches, the excitement is palpable—not just for the clash on the field but for the world of cinema's eagerly awaited moments to shine through the broadcast. The convergence of sports and film advancements has made the Super Bowl fiercely anticipated among fans, both of football and films, promising dazzling reveals and returns to beloved franchises.
With its unique blend of high stakes on the field and blockbuster movie trailers, Super Bowl 2025 is set to deliver not just thrilling football but excitement pertinent to cinema lovers everywhere. Fans and audiences alike will not want to miss the dramatic and diverse previews of films coming soon to theaters, particularly the bold entries from Marvel and Disney set to light up the screen.