With the Super Bowl approaching, enthusiasm is building not just for the Kansas City Chiefs versus Philadelphia Eagles matchup, but also for the spectacular food spread fans are planning for their watch parties. According to Google Trends, food enthusiasts are actively searching for the hottest appetizer and cocktail trends, indicating what will dominate Super Bowl Sunday this year.
When it came to trends, one standout item was undeniably the charcuterie board. Searches for this crowd-pleaser surged as game day approaches, with fans leaning toward assembling elaborate spreads of cheese and cured meats. Football-shaped crackers also became popular as part of the themed boards. "Charcuterie board" topped the searchable food lists, showcasing just how much people are focusing on aesthetically pleasing snacks this time around.
For those seeking more traditional appetizers, Google Trends revealed several classics ruling pre-game bite searches. Among the most popular are the iconic seven-layer dip, beloved pigs in a blanket, delicious Philly cheesesteak sliders, spicy jalapeño poppers, and the fresh yet zesty cowboy caviar. These items resonate deeply with fans who enjoy rich flavors and hearty eats.
Interestingly, not all fans are opting for deep-fried indulgences. Searches for lighter fare, such as chicken salad and pasta salad, demonstrated a surprising shift among fans striving for healthier options on the grand day.
The drink selection is equally diverse, with several cocktails rising to prominence for the Super Bowl festivities. Influential recipes trending this season include the party punch known as jungle juice, the timeless old fashioned for whiskey enthusiasts, the classic margarita—a widely favored option—and the Sazerac cocktail, which happens to be making waves this year, owing mostly to its New Orleans roots.
You can’t have a Super Bowl party without dips, which remain key elements for any food table. Topping the dip leaderboard are buffalo chicken dip, jalapeño popper dip, and crab dip, alongside the meaty philly cheesesteak dip. Adding to the list is cannoli dip—an unexpected sweet touch for those who want to end their snack spread on a delightful note.
Regional support also influences Super Bowl food trends, with fans embracing team-specific dishes. For game day this year, searches for Kansas City BBQ foods spiked, symbolizing the home team’s signature flavors. Meanwhile, followers of the Eagles have been leaning toward classic options like Philly cheesesteaks to represent their roots.
Some Super Bowl staples prove unshakeable, continuing to appear prominently each year. Google Trends indicated fan-favorites like buffalo wings, nachos, potato skins, beer cheese, and Hawaiian roll sliders are must-haves for watch parties anywhere.
Adding to the regional spread, other unique dishes found their way onto the list of fan favorites across America. Research conducted by Coffeeness illustrated how individual states leaned toward specific dishes. Buffalo chicken dip emerged as the most adored Super Bowl food, top-searched in 29 states. Meanwhile, baked potatoes delighted culinary enthusiasts particularly on the West Coast.
Notably, unique entries like fried green tomatoes, quintessential Southern fare, and funeral potatoes—popular within Utah's Mormon community—also enjoyed their moments of fame, indicating the diverse array of food Americans cherish on Super Bowl Sunday. Double teamings like poke bowls shone through as health-conscious offerings, particularly popular among residents of Florida and Hawaii, showing fans are innovatively blending traditions with lighter fare.
With Super Bowl LIX kicking off at 6:30 p.m. on February 9, 2025, from the Caesars Superdome in New Orleans, fans across the nation are building excitement not just for the game but for their culinary spreads. The dynamic mix of trendy appetizers, classic dips, and regional specialties promises to create food experiences almost as intense as the play on the field. So, whether you're rallying behind the Chiefs or Eagles, this year’s food lineup is guaranteed to be one for the books—making the most memorable Super Bowl yet!