Today : Feb 07, 2025
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07 February 2025

Sun Group Expands IPL Reach By Acquiring Northern Superchargers

Sunrisers Hyderabad purchases UK team for GBP 100 million, signaling growth of IPL franchises overseas.

Sunrisers Hyderabad has officially acquired the Northern Superchargers, marking a significant development for the Indian Premier League (IPL) franchise's international expansion.

On February 6, 2025, it was reported by various sources, including The Times, the Sun Group, which owns Sunrisers Hyderabad, has made headlines by purchasing the Northern Superchargers for GBP 100 million, solidifying their position as one of the key players not just in the IPL, but also across the globe.

This deal makes Sunrisers Hyderabad the third IPL team to own shares in teams competing within the Hundred, England's innovative 100-ball cricket tournament. Previous acquisitions by IPL franchises include the Mumbai Indians, which secured 49 percent of the Oval Invincibles, and the Lucknow Super Giants, which made a similar investment purchasing stakes in the Manchester Originals for approximately GBP 107 million.

Sanjay Patel, the chief executive officer of Yorkshire County Cricket Club (Yorkshire CCC), echoed the excitement around this partnership, saying, "We are delighted to be entering... for long-term and sustained success." This expresses the eagerness of both parties to work closely to cement the Northern Superchargers' success and reflects the alignment of visions between the Sun Group and Yorkshire's established values.

Patel emphasized the importance of collaboration, stating, "Having been in consultation with them for some time now, it is clear they are aligned to the values and future direction of the club and will play a huge part in ensuring we can go on to achieve great success in the coming years." With both entities poised to navigate through the necessary due diligence and legal matters involved, the acquisition is set to pave the path for the Northern Superchargers' sustained success within The Hundred.

This acquisition is notable for Sunrisers Hyderabad, as it marks their second overseas investment, following the successful ownership of Sunrisers Eastern Cape (SEC) in South Africa's SA20 league. The SEC, led by Aiden Markram, has emerged as two-time defending champions, recently showing promise by reaching Qualifier 2 of the current season after defeating Joburg Super Kings by 32 runs. Their exploration of international markets hints at the growing trend of various IPL franchises to extend their influence beyond India.

The evolution of franchise cricket has allowed teams like Sunrisers Hyderabad to explore lucrative opportunities abroad, integrating globally and enhancing their brand. With the IPL's enormous popularity and its potential for generating substantial revenue, other franchises may soon follow suit. The prospect of teams like Delhi Capitals potentially acquiring stakes within The Hundred demonstrates the rapid globalization of cricket.

The England and Wales Cricket Board (ECB) is also witnessing significant interest among IPL teams, with the London Spirit, Welsh Fire, Manchester Originals, and Birmingham Phoenix under new ownership arrangements. Meanwhile, Trent Rockets and Southern Brave remain available for purchase, indicating the ECB's eagerness to expand this format's reach.

This acquisition signifies more than just financial investment; it’s also about building partnerships and long-term goals supporting cricket's growth worldwide. With Sunrisers Hyderabad demonstrating their ambition by embracing The Hundred's qualities and investing significantly, cricket fans will likely see the fruits of this vision manifest on and off the field over the coming seasons.

Considering the ambitions set forth by IPL teams and their drive to engage with the burgeoning global cricket market, the future seems bright for the Northern Superchargers, especially under the stewardship of Sunrisers Hyderabad.

Only time will tell how this synergy evolves, but the acquisition of the Northern Superchargers undoubtedly marks another extraordinary chapter in the story of franchise cricket. With this investment, Sunrisers Hyderabad not only enhances its footprint but also reinforces the excitement surrounding new formats and innovations within the sport itself.