SumUp, the global fintech powerhouse, has made headlines by being appointed the official payment processor for The O2, one of the world’s most popular live entertainment venues. This multi-year partnership is set to transform the payment processing experience at the venue, which hosts more than 200 events each year. From concerts to comedy shows, The O2 has welcomed over 100 million visitors since opening its doors back in 2007, hosting performances from some of the biggest names in music and entertainment.
Brokering this deal was AEG Global Partnerships, which paved the way for SumUp to provide its state-of-the-art Point of Sale (PoS) solutions and self-service kiosks across the arena. The arrangement not only enhances the logistical operations of the venue but also aligns with American Express, the preferred payment option at The O2. American Express cardholders enjoy exclusive benefits like special offers and access to the American Express Lounge, making transactions smoother and more rewarding for attendees.
With the backdrop of a busy event calendar, The O2 is gearing up to host high-profile artists including Usher, who will headline a UK-exclusive residency for ten nights this coming April. The anticipated performances from global superstars such as Billie Eilish and Katy Perry later this year are expected to draw even larger crowds, requiring efficient and reliable payment solutions to match the high volume of visitors.
Joey Oliver, SumUp’s Commercial Lead, expressed enthusiasm about the collaboration, noting, “We are delighted to announce a partnership with The O2 and believe our shared commitment to high-quality entertainment and supreme event experience will shine through in our work.” This sentiment reflects the company’s extensive experience, as it has developed payment solutions for various large venues previously, ensuring they can cater to the fast-paced demands of live events.
Adam Pearson, the Commercial Director at The O2, echoed Oliver’s sentiments, emphasizing the priority placed on visitor experience: “Our visitors are at the heart of everything we do, and we want to make their experience at The O2 as seamless as possible.” This partnership aims to accomplish just this, utilizing technology to streamline ordering and payment processes, allowing fans to focus on enjoying the multiple world-famous acts staged at this iconic venue.
The O2 is strategically located on the Greenwich peninsula, offering stunning views across the river from Canary Wharf. Known not just for its top-tier entertainment offerings, the venue also provides extensive retail options and leisure activities, making it more than just a concert hall. Easy and efficient payment processing is key to ensuring visitors can spend more time enjoying attractions and less time queuing.
With the integration of SumUp's advanced back-of-house services, including data management and comprehensive inventory control, both staff and management will benefit from improved operational efficiency. SumUp’s full-service solutions empower The O2's hospitality partners, leading to enhanced guest experiences through reliable service.
This partnership marks yet another step forward for The O2 as it continues to solidify its status as one of the leading global entertainment venues, known for hosting everything from electrifying concerts to sporting events and unforgettable live spectacles.
The anticipated improvements in payment processing promise to redefine customer engagement, making each visit more enjoyable and memorable. With the rapid pace at which technology progresses and its importance within the event sector, this collaboration is well-timed, aligning both SumUp and The O2 with the future demands of substantial audiences.
Indeed, as major events return to full swing post-pandemic, ensuring seamless and enjoyable experiences will be instrumental for venues like The O2. The SumUp partnership is poised to enrich the already prestigious experience at this famed arena.