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Science
23 March 2025

Study Reveals Social Media's Influence On Urban Park Sentiment

Research shows internet popularity enhances public emotions towards urban parks in Luoyang, China.

Urban parks play a crucial role in enhancing mental health, but their visibility and popularity on social media (INPY) contribute significantly to public emotions towards these spaces, according to new research.

The study highlights that while traditional metrics like greenery and park size matter, the emotional impact of parks may be amplified through their presence on social media.

Research conducted by scholars from Chinese institutions analyzed over 41,000 social media posts from Weibo, focusing on the emotional sentiments attributed to parks in Luoyang, China. Led by an interdisciplinary team, the study quantified emotional responses to urban parks, showcasing a clear link between online popularity and positive public emotions.

Findings indicate that as parks gain visibility online, they resonate more positively with visitors’ emotions, particularly in terms of happiness and satisfaction. This relationship underscores a broader societal trend; urban green spaces are not only valued for their ecological benefits but also for the emotional states they invoke through shared online experiences.

Interestingly, the study revealed that proximity to greenery and high vegetation indices (NDVI and GVI) also influence emotional perceptions, with smaller greenspaces typically resulting in less negative emotions. The research concluded that online engagement plays a pivotal role in public sentiment, providing new insights for urban planners in optimizing these essential public spaces.

Given that urbanization often reduces green areas, understanding the dynamics between INPY and emotional responses is key. The results urge city officials and stakeholders to recognize the importance of managing online perceptions, encouraging more individuals to engage emotionally with their surrounding urban environments.

Seasonal effects prevalent in the research indicate that park emotions fluctuate throughout the year, suggesting that the timing of visits can significantly alter emotional experiences. This further emphasizes the importance of targeted programming and management within urban parks.

This study not only fills a gap in understanding how social media influences public emotions but also advocates for a more integrated approach to urban park management that accounts for both physical attributes and online presence. With growing urban populations, enhancing park INPY may help mitigate mental health issues and foster community connections.

Ultimately, the research highlights the multifaceted nature of public perception regarding urban parks, suggesting that a balance between physical and virtual engagements could enhance the emotional benefits these green spaces provide.