STU48 has made waves again with the release of their 11th single, "Chiheisen wo Miteiru ka?," which hit shelves on January 15, 2025. The single carries special significance as it marks the first center position for the group's third-generation member, Sogawa Manaka, affectionately known as Satchy. This opportunity has propelled her to the forefront, not just as part of the group, but as the face representing their latest musical endeavor.
Sogawa's initial reaction to her selection as center was one filled with overwhelming joy. "I was overwhelmed with emotions when I found out I was selected as center!" she expressed, reflecting the mix of excitement and anxiety she felt. The moment was made more memorable as she received the news through letters, which contained the announcements of her selection, and then her center role. It was truly cathartic and surreal for her, transforming her long-held dreams of stardom to reality.
Sales of "Chiheisen wo Miteiru ka?" saw immense success right out of the gate, debuting at number one on the Billboard Japan 'Top Singles Sales' chart with first-week sales hitting 165,727 copies. This remarkable performance showcased not only the hard work of STU48 but also the dedicated fanbase rooting for them, particularly strong support from their home region of Hiroshima. Selling more than prior singles, such as "Kimi wa Nani wo Koukai suru no ka?," indicates the growing influence and popularity of the group within the industry.
Indeed, the statistics tell part of the story. Upon analysis of the sales figures, it was revealed through SoundScan Japan data, regional breakdowns pointed to 43.8% of the sales originating from Hiroshima alone, far surpassing the average for singles released during the same period. The prominence of Hiroshima, where the group holds significant local events, played no small part in this feat. Industry experts noted, "The sales figures indicate strong local support for STU48, especially from Hiroshima," emphasizing the deep-rooted connection the group has with its fans.
Interestingly, the sales distribution reflects some shifts compared to STU48's previous singles. While the group's overall appeal spans various regions, the new single saw enhanced marketing and engagement efforts particularly focused on the Kinki region, diversifying where their fan base is nurtured. The organized release events and promotional activities helped uplift their presence nationally. Given these results, it seems plausible they are set on solidifying their impact beyond their established home base.
Sogawa, meanwhile, is not resting on her laurels. Her aspirations extend past being center for this single; she’s already setting her eyes on future milestones, including STU48’s 8th-anniversary concert later this year. "I envision the venue filled with penlights, and it’s my dream to see the sight of support from the fans who love us," she shared with enthusiasm, demonstrating her deep commitment to her role within the group.
Though there is much excitement around her current position, Sogawa is clear about her long-term perspective, stating engagingly how she wants to contribute to the group and dreams of holding her own graduation concert one day. “I’ve seen how heartfelt graduation concerts can be, and it instills such inspiration; I want to experience and create such love with my fans.” Her reflections on meaningful interactions with her dedicated fans echo her hope to cultivate more connections as she evolves within her idol career.
The momentum STU48 has gained through this single is palpable, and fans are eager to witness the resulting developments. With the successful debut of "Chiheisen wo Miteiru ka?," STU48 is set to expand their horizons and grow their reputation, not just as another idol group but as meaningful artists representing the voices of their fans. The emphasis on deepening community ties and fostering fan relationships shows they have their fabric woven firmly with their audience.
While Sogawa Manaka’s center position with this single forever alters STU48's history, it also opens avenues for the group toward new collaborations, events, and perhaps international audiences. More than just another single, "Chiheisen wo Miteiru ka?" serves as a beacon of how local support can catapult talent to the forefront, ensuring the spotlight will remain on STU48 as they continue their musical journeys.