On April 16, 2025, Strava officially launched support for the Indonesian language in its application, marking a significant step in its commitment to the rapidly growing community of users in Indonesia. This update aims to enhance user experience by making the app more accessible and relevant to local users, encouraging them to stay active and engaged.
The launch of the Indonesian language version comes at a time when Strava has seen remarkable growth in its user base in the country. Over the past five years, the number of users uploading sports activities has skyrocketed tenfold. This surge is particularly notable among female users, whose uploads have increased almost twentyfold during the same period, and among younger users, especially Gen Z, whose numbers have tripled year-on-year.
Anita Butler, Chief Design Officer at Strava, expressed enthusiasm about this development, stating, “Developing Strava for users in Indonesia is a significant step for us. We are deeply inspired by Indonesia's authentic and dynamic culture. We are also pleased to see sports serving as a means for the Indonesian community to socialize.”
Butler emphasized Strava’s commitment to building a platform that empowers users to lead healthier lifestyles. “This innovation is one of our tangible steps to connect more closely with users and the sports community in Indonesia,” she added.
The introduction of the Indonesian language option follows the release of Strava's annual report titled “Year in Sport: Trend Report,” which was first launched in Indonesia in 2024. This report highlighted how physical activity is increasingly being used to strengthen social connections among Indonesians. One striking finding from the report was the 83% increase in participation in running clubs, making running the fastest-growing social sport in the country, according to Strava data.
Strava provides a variety of features for its users, including tracking sports activities, connecting with other users, setting personal goals, celebrating achievements, and analyzing training progress. With the introduction of the Indonesian language, users are expected to utilize these features more effectively to achieve their fitness goals.
Strava currently boasts over 150 million users across more than 185 countries, and the addition of the Indonesian language is seen as a crucial step in enhancing user engagement within this growing market.
In addition to the language update, Strava's recent research revealed that Indonesians engage in activities on the platform for an average duration of 48 minutes. The city of Jakarta Selatan (South Jakarta) emerged as the area with the highest activity levels among users.
Moreover, the preference for group activities is evident, with 95% of respondents indicating they prefer to exercise in groups of more than ten people. This trend highlights the social aspect of fitness in Indonesia, where community and camaraderie play a significant role in encouraging individuals to stay active.
Women have also shown remarkable achievements in the fitness space, with research indicating they are 20% more likely to reach personal milestones compared to their male counterparts in 2024. This statistic underscores the growing empowerment of women in sports and fitness activities.
Butler concluded by reiterating Strava's dedication to fostering meaningful interactions within the community, stating, “Strava is the best solution for improving personal capabilities and fostering meaningful interactions.”
As Strava continues to innovate and adapt to the needs of its users, the introduction of the Indonesian language is expected to further solidify its presence in Indonesia, encouraging more individuals to engage in healthy lifestyles through sports.
For more information about Strava and its features, users can visit www.strava.com or follow Strava's official social media accounts on Instagram, X, Facebook, YouTube, TikTok, and LinkedIn.
