At CES 2025, STRADVISION, a leader in AI-based vision perception technology, unveiled their cutting-edge perception solutions, showcasing significant collaborations with AMD and Renesas Electronics. This marked the first collaboration between STRADVISION and AMD, combining their 3D Perception SVNet with the advanced AMD Versal™ AI Edge Series adaptive SoC to deliver high-performance automated driving systems.
The demonstration at CES emphasized STRADVISION's commitment to advancing driver assistance technologies—specifically termed Advanced Driver Assistance Systems (ADAS)—and its vision to bring autonomous vehicle capabilities to the forefront. STRADVISION's 3D Perception SVNet, which utilizes deep learning-based embedded perception algorithms, showcases its ability to process data from sensors effectively, thereby enhancing the reliability and security of automated driving.
During the exhibition, attendees had the chance to see the technology powered by an 8MP front-facing camera, reinforcing STRADVISION's initiative to integrate AI technologies for effective sensor fusion and AI algorithm development. Philip Vidal, Chief Business Officer of STRADVISION, remarked, "Combining cutting-edge real-time processing technology from AMD with our advanced 3D perception network, 'SVNet' enables us to redefine industry standards for performance, reliability, and scalability in automated driving systems." This unique collaboration aims to address the growing demand for affordable and effective ADAS features without compromising on quality.
Meanwhile, STRADVISION also showcased its integration of SVNet with Renesas' R-Car V4H platform, accentuating its role within the broader framework of Software-Defined Vehicles (SDVs). This is part of STRADVISION's strategy to provide automotive manufacturers with pre-validated, efficient solutions crafted for ADAS and autonomous vehicles. At the event, attendees were introduced to STRADVISION's 3D perception system powered by Renesas technology, which promises improved performance even on platforms with limited computing power.
Highlights from the partnership with Renesas included STRADVISION's focus on producing advanced solutions for the future of transportation, particularly as the automotive industry shifts toward greater dependency on technologies enhancing mobility safety and efficiency. Like the partnership with AMD, the collaboration with Renesas aims to diversify automotive offerings with scalable, cost-efficient technologies.
Wayne Lyons, Senior Director of Marketing at AMD, contributed to the dialogue by stating, "STRADVISION is helping accelerate autonomous vehicles by increasing access to ADAS technologies by reducing costs without compromising capabilities." This sentiment underlines the companies' shared vision of enhancing safety and functionality for automated driving systems through innovative approaches.
The CES 2025 demonstrations, which will run from January 7-10 at STRADVISION's booth at Westgate Hotel Hospitality Suite, signify not just technological showcases but pivotal moments for automotive manufacturers eager to adapt to rapid changes within the industry. STRADVISION's advanced perception software, like many of their innovations, seeks to address the pressing needs of both manufacturers and consumers as the conversation surrounding fully autonomous vehicles grows.
Founded in 2014, STRADVISION has consistently pursued excellence within the automotive sector, propelled by its innovative approaches and achievements recognized by esteemed organizations such as Frost & Sullivan and AutoSens Awards. These accolades reflect their commitment to delivering superior AI-based perception technologies.
The collaborative efforts at CES set the stage for smarter, safer, and more efficient automotive applications, paving the way for the realization of advanced integration within car manufacturing and supporting the ultimate goal of achieving fully autonomous vehicles. With the advancements introduced during CES 2025, STRADVISION is positioned as a frontrunner shaping the future of the mobility space.