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26 February 2025

Stellantis Faces Financial Decline Amid Changes

Profit-sharing checks drop sharply as revenues and profits plummet for the automaker

Stellantis has announced significant changes impacting its workforce and financial outlook, marking yet another tumultuous chapter for the automotive giant. The company revealed recently to its United Auto Workers (UAW) employees the profit-sharing checks for this year, which will amount to $3,780—a staggering 73% decrease from last year’s payouts of $13,860. This news affects approximately 38,800 workers, though individual amounts will vary based on hours worked. March 7 will see the distribution of these checks.

This stark drop encapsulates Stellantis’ broader financial struggles, underscored by its recent report detailing various operational challenges. The company disclosed its adjusted operating income margin for North America, recording only 4.2% this year compared to 15.4% the previous year. These figures speak to the serious impact of declining vehicle sales and market pressures currently facing the automotive industry.

The considerable dip in profit-sharing checks is set against the backdrop of competition, as Stellantis' rivals like General Motors and Ford announced much higher payouts for their UAW employees. GM’s profit-sharing checks reached record highs of up to $14,500 for its 48,000 eligible workers, highlighting the competitive disparity among major car manufacturers during difficult market times.

Adding to the gravity of the situation, Stellantis presented sobering financial results for its 2024 performance. The company reported a 70% drop in net profit and revenues plummeting by 17% year-on-year. Net revenues fell to €156.9 billion (£130 billion), with net profits declining to €5.5 billion (£4.6 billion). These figures reveal the company’s struggles during what has been characterized as a tough transitional period, marked by several significant management changes and plant closures, including the Luton facility.

Stellantis’ Chairman, John Elkann, offered a defiant perspective amid these troubling statistics. He acknowledged the dismal results but maintained the company's commitment to achieving important strategic milestones. "While 2024 was a year of stark contrasts for the company, with results falling short of our potential, we achieved important strategic milestones," he stated. Elkann emphasized continued focus on gaining market share and is optimistic about future performance as the company enters 2025.

Underlining their evolution, Stellantis is prioritizing the production of electric vehicles and launching new models across multi-energy platforms. Elkann highlighted advancements such as the rollout of new platforms and the commencement of production of EV batteries, demonstrating the company’s commitment to adapting to the rapidly changing automotive market.

With interim leadership stepping up following the resignation of Carlos Tavares, Stellantis has taken specific actions to mitigate financial challenges. These include completing inventory management initiatives, enhancing communications with dealers and suppliers, and focusing on adapting to customer needs. Despite inventory showing a 12% decrease globally, there has been increasing momentum aimed at streamlining operations until new leadership is appointed.

Elkann is pushing for rapid advancements with the launch of new models anticipated for 2025, which includes enticing offerings derived from the new STLA platforms. The first to debut are expected to be the Peugeot E-3008 and E-5008, as well as new Vauxhall Grandland models. Notably, the DS brand is set to introduce its flagship N° 8 model, boasting electric ranges of up to 466 miles, reflecting Stellantis' strategic pivot toward sustainable automotive solutions.

While Stellantis appears committed to reshaping its future with new innovations and partnerships, the disparity seen with UAW profit-sharing checks signals underlying issues the company must confront head-on. The need for proactive measures to revive profit margins and regain market confidence cannot be overstated, especially as competitors such as GM and Ford continue to thrive with higher employee rewards.

The challenges confronting Stellantis may seem formidable, but the company remains steadfast on leveraging its strategic milestones to navigate the current downturn. Indeed, it must engage with its workforce effectively and realign its operations to achieve operational success and boost financial health moving forward.