Television viewers were treated to an unexpected and amusing spectacle on February 5, 2025, when legendary entertainer Stefan Raab burst onto the set of ntv, proclaiming himself to be the new CEO of RTL. The moment took place during a live news broadcast, showcasing Raab's flair for the dramatic. Clad in a casual cap and down vest, he surprised news anchor Etienne Bell, who was mid-broadcast, with his sudden appearance.
"Ich bin seit heute der neue RTL-Chef," Raab announced, catching Bell completely off-guard. This declaration was followed by yet another signature Raab quip: "Ich will, dass wir ein bisschen Schmackes in den Laden reinbekommen," referring to his desire to inject energy and excitement back at the media company. To punctuate his announcement, he brandished a framed image emblazoned with the words "RTL First," echoing the famous slogan of former U.S. President Donald Trump—an amusing jab at the trending political culture.
The unexpected guest did not stop at just the news desk. Mere minutes later, Raab made another surprise appearance on the live RTL show "Punkt 12," hosted by Katja Burkard. There, he shared plans for new musical projects, stating, "Ich habe für alle Parteien Wahlkampf-Songs geschrieben" — indicating he had prepared campaign songs for all political parties, which will be revealed shortly. This news undoubtedly sent tremors of anticipation through the political and media arenas.
During his lively exchanges, Raab did not hold back from poking at the political process. He quizzed Bell about his voting preferences for the upcoming Bundestagswahl, to which Bell dodged, saying he favored multiple candidates. Raab, playful as ever, teased him: "Was mich interessiert ist: Wer gewinnt die Wahl?" Following Bell's evasive answer, Raab cheekily quipped he plans to vote for "den Hässlichen," leaving viewers to wonder whom he was referring to.
Raab's assertive charm and unpredictability brought fresh energy to the show, embodying the charismatic presence he is known for. His meetings seemed less like pranks and more like cleverly orchestrated promotional stunts for his new program, "Du gewinnst hier nicht die Million," which, after previously streaming exclusively on RTL+, is set to premiere on linear television starting this month. With this arrangement, Raab is sure to once again engage viewers with his unique brand of entertainment.
The news of Raab's crashing of live shows spread rapidly on social media, particularly on the platform X, where clips of the amusing encounters gripped the attention of thousands. Following the broadcast, it became clear Raab's antics weren't merely random pranks, but part of a larger advertising strategy to reinvigorate interest in his forthcoming ventures.
Further emphasizing his intent, Raab playfully tested the limits of live television by engaging Bell about cryptocurrencies. "Würden Sie Bitcoin kaufen?" Raab asked, prompting Bell's humorous response about financial gains from winning Raab's own quiz show. This interaction showcased the playful dynamic Raab was trying to restore within the medium.
Raab's bold entrance and whimsical interactions were well received by the audience, proving once again why he remains a central figure within German television culture. His surprising takeovers not only energized flipping through the channels but also cultivated excitement and intrigue for his upcoming projects at RTL.
With each unexpected move, Stefan Raab reinforced his status as one of Germany's foremost entertainers, capable of drawing attention and levity to even the most serious topics like elections and workplace culture. The unexpected studio visits were far more than mere disruptions; they heralded Raab's enduring legacy and growing influence within the media.
This unprecedented and spirited approach by Raab is reflective of his long-standing career of engagements, where he has continually pushed boundaries and cultivated entertainment value. With all eyes on him now, viewers can expect even more surprises as he resumes his role within RTL, leaving the industry and its audience abuzz with anticipation.