On March 20, 2025, tvN launched its special entertainment show "Divorce Insurance: Blood Stealing Battle," featuring a star-studded cast including Lee Dong-wook, Lee Joo-bin, Lee Kwang-soo, Lee Da-hee, Choo Soo-jung, and Nam Chang-hee. The show revolves around the cast competing through games and missions to earn salaries while promoting their upcoming drama "Divorce Insurance," set to premiere on March 31, 2025.
In this unique twist, the show takes place in an office setting where the characters embody various roles within an insurance company's product development team. The team aims to introduce a divorce insurance product, which explores a contemporary issue that resonates with many—navigating unexpected separations in life. Viewers can expect a cute romantic comedy filled with relatable situations and humorous moments.
As the competition unfolded during the show, the cast faced off in a series of lively challenges designed not just for entertainment but also to showcase their promotional skills. They demonstrated their commitment to the show's success through various promotional antics—such as getting slapped and engaging in playful water fights which left viewers laughing.
During the episode, notable interactions between cast members highlighted the camaraderie and competitive spirit. In one comical moment, Lee Kwang-soo, who secured his position as a manager, caught Lee Dong-wook and Lee Joo-bin engaging in a close conversation. With a frown, he humorously declared, "Our department forbids office romances!" prompting laughter from the audience.
Lee Joo-bin, who became the section chief by arriving first, remarked with a laugh, “The middle position is the best!” as she chose her rank amidst the competitive atmosphere. Meanwhile, Lee Kwang-soo took on the role of a deputy manager, promptly getting engrossed into the dynamics of his character, showcasing his often comedic flair.
The competitive nature continued to be showcased as Choo Soo-jung claimed the top rank in the group, while Lee Da-hee and Lee Kwang-soo engaged in an entertaining spat about their hierarchical standings. As these interactions unfolded, the audience was drawn into the evolving dynamics among the cast members.
As the games progressed, each team had to undertake fun and outrageous promotional activities. For example, in one sequence, Lee Joo-bin effortlessly fed snacks to Lee Dong-wook, drawing an exaggeratedly jealous reaction from Lee Kwang-soo, who reiterated the ban on office romances.
Moreover, the lighthearted antics didn’t stop there. The competition also included a game where the cast had to transfer water while wearing costume masks while their fellow members provided comic directions from the studio, amplifying the humor of the situation.
A community atmosphere was evident as the cast members juggled game strategies with outgoing promotional efforts. Nam Chang-hee, arriving at the last moment as a temporary employee, exemplified comedic flair alongside the others, especially when addressing tardiness in a lighthearted manner. Lee Dong-wook humorously reminded him, “Is your job a joke?”
Even as competitive tensions escalated, the outcomes of the games reflected a blend of teamwork and individual efforts. Ultimately, Team Lee Dong-wook and Nam Chang-hee dominated the promotional activities, securing a win. Their strategy involved navigating comical situations while promoting the concept of divorce insurance to couples, revealing the importance of understanding personal relationships.
The show also previewed the upcoming drama by delving into realistic scenarios—culminating in a mock sales pitch that humorously highlighted the consequences of divorce in today’s world. Lee Dong-wook candidly disclosed, “Even though I’m a fictional character, I’ve gone through three divorces,” which cleverly framed the discussions around the show's main theme.
This humorous approach not only adds layers to the promotional efforts but also amplifies the excitement surrounding the upcoming drama. The cast tapped into their comedic strengths while ensuring the core message of the drama resonated through their antics.
With its invigorating atmosphere and laughs from both competitions and humorous banter, "Divorce Insurance: Blood Stealing Battle" captures the essence of workplace dynamics while gearing up for the main show. It serves to bridge laughter and tragedy of relationships, making the concept of divorce insurance relatable and entertaining.
The special show aired at 9:55 PM and received much attention in anticipation of the drama's premiere, which promises to offer a blend of comedy, relatable plots, and a unique take on the implications of modern relationships.
Through unconventional promotional tactics and captivating exchanges filled with humor, the cast has kept the spirit lively and engaging as they prepare audiences for the upcoming drama, with a special follow-up airing on March 23 at 6:30 PM.