Starbucks Coffee is set to launch its new "Chilax Soda" series on April 25, 2025, featuring two refreshing flavors: "Chilax Soda Strawberry" and "Chilax Soda Yuzu Citrus." This innovative beverage line is designed to provide a relaxing and refreshing experience, embodying the concept of "fragrant soda for a light mood." The drinks will be available for a limited time, with the strawberry flavor sold until May 27, 2025, and the yuzu citrus flavor available until September 2, 2025.
The "Chilax Soda Strawberry" combines sweet and sour strawberry pulp sauce with sparkling soda and a unique green citrus flavor syrup, creating a delightful taste. Each sip promises a burst of fruity freshness and a refreshing aftertaste. The drink is priced at ¥579 for a Tall size when ordered to-go and ¥590 for in-store consumption. The Grande size will cost ¥624 for takeout and ¥635 for in-store.
On the other hand, the "Chilax Soda Yuzu Citrus" features a vibrant blend of yuzu peel, grapefruit, and orange, accentuated by the invigorating scent of green citrus. This drink also offers a refreshing experience, perfect for the upcoming summer months. Similar to the strawberry variant, it is priced the same and will be available at Starbucks locations nationwide, though some stores may not carry it.
Starbucks has announced that members of its loyalty program, Starbucks Rewards, will have the opportunity to enjoy early access to these new beverages on April 23 and 24, 2025. This exclusive pre-release allows dedicated fans to be among the first to taste the exciting new flavors.
To promote the launch, Starbucks has partnered with actress Neru Nagahama, who will appear in a special promotional video. In the video, Nagahama shares her experience enjoying the "Chilax Soda" after a long day, highlighting how it can enhance moments of relaxation, whether after work, during dinner, or while enjoying time alone in the evening. She expressed her enthusiasm for the drink, stating, "I hope people can take a moment to relax and enjoy their time with a Chilax Soda in hand."
Social media has been buzzing with excitement ahead of the launch, with fans eagerly anticipating the refreshing flavors. Comments such as "I’ve been waiting for a soda like this!" and "I can’t wait to try these!" reflect the enthusiasm surrounding the new offerings.
The "Chilax Soda" series is part of Starbucks' summer promotion, which aims to refresh customers with a combination of fizzy soda, juicy fruit pulp, and aromatic citrus scents. The drinks are designed to be enjoyed slowly, allowing customers to savor the flavors and aromas fully.
Starbucks continues to innovate in the beverage space, offering seasonal drinks that resonate with consumers' desires for refreshing and flavorful options. The "Chilax Soda" series is expected to be a hit this summer, appealing to those looking to cool off and unwind.
As summer approaches, the introduction of the "Chilax Soda" series marks an exciting addition to Starbucks' menu, promising to bring a refreshing twist to the beverage landscape. With its unique flavors and enticing marketing, Starbucks is poised to capture the attention of both loyal customers and new fans alike.
In conclusion, the launch of the "Chilax Soda Strawberry" and "Chilax Soda Yuzu Citrus" is a testament to Starbucks' commitment to providing innovative and enjoyable drink options. As the weather warms up, these beverages are sure to become favorites among customers seeking a delightful way to relax and refresh.
