Starbucks and Peanuts have officially launched a global collaboration that blends the worlds of coffee, kindness, and beloved characters. Starting on March 25, 2025, participating Starbucks locations in over 80 percent of its markets worldwide will introduce a line of Peanuts-inspired merchandise, exclusive beverages, and food items. This partnership, featuring the iconic Peanuts gang along with Joe Kind Snoopy, aims to celebrate community and goodwill, aligning perfectly with Starbucks’ commitment to positively impact the lives of its customers.
The promotion centers around the theme of kindness, drawing inspiration from Peanuts’ core values. As part of the initiative, Starbucks stores will not only offer new products but will also host pop-up events designed to engage customers in simple acts of kindness. These events will roll out globally, coinciding with Starbucks' annual Global Month of Good—a program that's celebrated for over 15 years, in which employees volunteer to improve their local communities.
In honor of the collaboration, Starbucks will donate 100 meals through The Global FoodBanking Network for every hour that partners volunteer with eligible non-profit organizations throughout April 2025. This commitment to hunger relief and food waste reduction is a key component of the initiative, furthering Starbucks' mission to make a significant impact.
Among the new products unveiled is the Joe Kind Snoopy Oatmilk Chocolate and Cream Frappuccino, which combines flavors that evoke nostalgia with a playful design. This beverage features a creamy blend of vanilla syrup, chocolate chips, and sauces, topped with whipped cream and a unique chocolate topper shaped like Joe Kind Snoopy. The latte version mirrors these flavors, made with espresso, caramel, and chocolate sauces, also finished with whipped cream and the Snoopy design.
In Europe, more than 4,700 Starbucks locations across 39 markets are poised to offer the unique Snoopy merchandise. Customers can look forward to items like a reusable cup featuring Joe Kind Snoopy, uniquely designed for iced coffee. Paris is hosting a special exhibit titled Snoopy in Style from March 22 to April 5, complete with a pop-up café that will feature localized food and drinks, including the signature Joe Kind Snoopy beverage.
China is embracing this partnership with themed pop-up stores that manifest 3D characters and Peanuts comic strips. Merchandising items such as ceramic mugs and stylish tote bags are part of the offerings across select locations. In Latin America and the Caribbean, customers will find an array of limited-edition products including cookies featuring Peanuts characters and collectible Starbucks gift cards.
In the Asia Pacific region, Starbucks is rolling out specially themed baked goods, including macarons and waffles inspired by Joe Kind Snoopy and Charlie Brown, while Japan branches will also introduce localized merchandise and animated eGift cards highlighting the collaboration.
Fans in North America can enjoy limited edition mugs, tumblers, and cold cups emblazoned with Peanuts gang graphics, available while supplies last at participating stores throughout the U.S. and Canada.
Besides the sweets and drinks available, there’s also a special Peanuts podcast launching on March 25 that dives into the backstories of these beloved characters and the development of the partnership with Starbucks, alongside a playlist of classic jazz coffeehouse tunes on Spotify.
This collaboration has generated significant buzz, particularly in Mexico, where localized versions of products are set to release amid lines already forming at Starbucks locations as fans eagerly await the launch. Many fans have expressed their excitement on social media, particularly regarding the limited edition product availability.
For example, on March 23, 2025, reports indicated fans lining up as early as 5:00 AM at various locations, excited to secure the exclusive merchandise before it sells out. The promotional collection includes several unique items, with prices set for various products ranging from mugs to tote bags, available only to Starbucks Rewards members at first. As a special launch perk, Gold-level members received unique coupons allowing them early access to the collection.
The enthusiasm for the collaboration highlights not only the love for the Peanuts characters but also the sense of community that Starbucks fosters. As Joe Kind Snoopy inspires connections and kindness through coffee, this limited-time offering aims to enrich customer experiences and support local charity efforts.
The merchandise and treats will be available until the supplies last, and customers across the globe are encouraged to share their own acts of kindness throughout this initiative using the hashtag #GlobalMonthofGood.
