The Starbucks Rewards reusable cup giveaway is back this week, but be quick. On Thursday, April 17 and Friday, April 18, the coffee giant will be giving away free reusable Snoopy cups to Starbucks Rewards members when they buy certain drinks, as the popular promotion returns. Following last year’s sell-out success, the free limited-edition Joe Kind Snoopy Reusable Cup will be available at participating Starbucks stores across the UK (excluding Northern Ireland). However, members will have to be quick to get their hands on this limited-edition cup because once they’re gone, they’re gone. Customers can see which stores are not participating here and can find their nearest store on the Starbucks Store Locator.
There's joy in every sip, try the new Starbucks Snoopy Joe Kind Frappuccino.🤩
The Starbucks website states: "This special edition Starbucks Rewards Reusable Cup giveaway celebrates the recent Starbucks and Peanuts collaboration, which introduced the new Joe Kind Snoopy Frappuccino blended beverage and a new merchandise range. Inspired by Snoopy’s timeless charm, the partnership highlights how small acts of kindness can spark connection and joy. Customers are invited to embrace the simple joys in life and spread kindness this month by gifting the free reusable cup to friends, family or themselves."
Starbucks has made headlines recently with its updated Starbucks Rewards programme, offering more rewards for customers. Under the new system, customers earn 10 Stars for every £1 spent, a significant change from the previous rate of 3 Stars per pound. This adjustment aims to make it easier for members to track their progress and unlock rewards. With new redemption tiers starting from 130 Stars (£13), customers can redeem their Stars for a variety of items, including hot brewed coffee, selected bakery items, and selected Starbucks merchandise.
To claim the Starbucks Rewards reusable cup deal, customers need to follow a few simple steps:
- Become a Starbucks Rewards member and download the app.
- Visit a participating Starbucks on Thursday, April 17 or Friday, April 18.
- Buy a Grande iced beverage, excluding Frappuccino blended beverages.
- Once the purchase is made, the reusable cup is yours to keep.
As part of the promotion, the Joe Kind Snoopy Reusable Cup features the iconic Snoopy character from the Peanuts gang, depicted in an apron holding Starbucks coffee cups. This playful design is expected to resonate with fans and enhance the overall consumer experience.
Moreover, the collaboration between Starbucks and Peanuts is seen as a strategic move to boost customer engagement by integrating beloved characters into everyday products. The limited-time nature of the promotion also creates a sense of urgency, encouraging fans to act quickly to secure their collectible cup.
Industry experts note that such promotional campaigns can significantly boost brand loyalty among dedicated consumers. By offering limited-edition items, Starbucks not only attracts its existing customer base but also appeals to new customers who may be drawn in by the iconic character of Snoopy.
Furthermore, the promotion aligns with broader trends in the beverage retail industry, where character-related merchandise partnerships are becoming increasingly popular. These collaborations not only differentiate offerings but also enhance brand appeal in a competitive market.
Starbucks is not alone in recognizing the value of character-themed merchandise. Other retailers in the beverage sector are also exploring similar partnerships to engage consumers and drive sales. The promotional products sector benefits from collaborations with popular franchises, offering limited-edition items that attract dedicated fans.
The Starbucks Rewards reusable cup giveaway is a perfect example of how combining nostalgia with sustainability can create a compelling marketing strategy. As consumers become more environmentally conscious, the demand for reusable products is on the rise. By offering a charming, reusable cup, Starbucks is tapping into this trend while also promoting its brand.
In summary, the Starbucks Rewards reusable cup giveaway is not just about free merchandise; it's about creating a connection with customers through nostalgia and kindness. The promotion is set to run for only two days, making it essential for fans to act fast. With the new Starbucks Rewards programme and the charming Snoopy design, Starbucks is poised to make this giveaway another success.
As the promotion kicks off, customers are encouraged to visit their nearest participating Starbucks location and take advantage of this exciting offer, all while enjoying their favorite iced beverages. The limited-edition Joe Kind Snoopy Reusable Cup is sure to be a hit, blending fun with sustainability and kindness.
