Starbucks Coffee Japan has officially announced the launch of its highly anticipated third collaboration with the beloved newspaper comic "PEANUTS," set to begin on March 25, 2025. This partnership celebrates the theme of "Kindness" and introduces the charming original character, "JOE KIND SNOOPY," to delight fans of both Starbucks and the comic series.
Since its inception, the PEANUTS comic has captivated audiences globally, featuring the iconic characters Charlie Brown and his imaginative beagle, Snoopy. With this collaboration, Starbucks aims to capture the essence of these characters, emphasizing themes of friendship and compassion woven throughout the comic's storylines.
The forthcoming product lineup includes original beverages, scrumptious foods, and lifestyle goods, available at participating Starbucks locations across Japan (some exclusions apply), as well as the official Starbucks online store beginning March 25.
A highlight of this collaboration is the "JOE KIND SNOOPY Caramel Chocolate Oat Milk Frappuccino." This delightful beverage combines oat milk and chocolate chips with decadent caramel and chocolate sauce, topped with whipped cream and green heart-shaped sugar, and will certainly appeal to fans of sweet treats. Priced at 720 yen for store consumption, this Frappuccino is poised to be one of the favorites among customers.
Alongside the Frappuccino, Starbucks is introducing the "JOE KIND SNOOPY American Waffle" and "JOE KIND SNOOPY Sugar Donut," both of which offer comforting sweetness with toppings including whipped cream and chocolate sauce. These menu items retail for 490 yen and 480 yen respectively.
The collaboration does not stop with food and beverage; it includes 24 exclusive lifestyle items featuring the adorable JOE KIND SNOOPY. Unique items range from tumblers and T-shirts to tote bags, some of which are exclusive to Japan. The PEANUTS T-shirts, available for 4,400 yen, feature designs highlighting JOE KIND SNOOPY along with other characters from the comic, promoting the playful and kind spirit of the beloved comic.
Starbucks also highlights its limited-edition paraphernalia such as the "PEANUTS Stainless ToGo Tumbler" priced at 5,500 yen, showcasing bold typography with JOE KIND SNOOPY. These tumblers are perfect for fans wanting to bring their love for PEANUTS along on the go.
Another desirable item is the PEANUTS Pin Badge, available for 1,200 yen. This badge showcases JOE KIND SNOOPY embodying various playful styles and is perfect for attaching to bags or jackets, adding joy to the user's everyday accessories.
Notably, the collaboration aligns with Starbucks' values of community connectivity and compassion. This partnership is particularly momentous as it marks the largest simultaneous campaign ever executed by Starbucks, with participation from 85% of countries where Starbucks operates.
Starbucks hopes to spread the message of "Kindness"—as portrayed vividly through JOE KIND SNOOPY’s design—throughout cafes worldwide. "We believe small acts of kindness can cultivate joy," said the press representative for Starbucks Japan, emphasizing the importance of creating meaningful connections over shared beverages.
Members of the Starbucks Rewards program will gain exclusive early access to the "JOE KIND SNOOPY Caramel Chocolate Oat Milk Frappuccino" on March 24, 2025, allowing them to experience this delightful drink before the general public. Each customer purchasing PEANUTS-themed products will also receive exclusive digital wallpapers as gifts, with Gold members eligible for unique stickers.
While anticipation builds, prepare yourself to savor the delightful new offerings at Starbucks and connect with friends and fellow fans over the heartwarming themes present within PEANUTS. The collaboration is not just about recognizing beloved characters but also igniting small acts of kindness within communities.
Starbucks invites everyone to join them as they celebrate the unique stories of Snoopy and his friends, embracing the heartwarming message of kindness to enrich our daily conversations and interactions. This upcoming campaign promises to bring smiles, joy, and togetherness as fans of all ages partake.
The collaboration’s timing is perfectly attuned to the themes of spring, heralding new beginnings with messages of care and connections reminding us of the simple joys present in our everyday lives. Indeed, every detail from the beverages to merchandise reflects this sentiment, allowing fans to not only enjoy their favorite treats but also to embody the spirit of kindness themselves.
For more details on the new products and how to purchase, customers are encouraged to check the official Starbucks online store or visit their local Starbucks starting on March 25. Don't miss your chance to grab these exclusive items and celebrate the joyful message of kindness with JOE KIND SNOOPY!
