Starbucks has officially announced the launch of its third collaboration with the beloved comic series PEANUTS™, with a range of beautifully themed products set to hit stores on March 25, 2025. The collaboration, carrying the theme of 'Kindness', introduces a new character, JOE KIND SNOOPY, aimed at encouraging thoughtful interactions among individuals.
This exciting partnership promises 24 exclusive items, tailored specifically for fans in Japan, along with original beverages and sweets. As part of this collaboration, the 'Joe Kind Snoopy Caramel Chocolate Oat Milk Frappuccino' will be available alongside American Waffles and Sugar Donuts, all designed to delight both the eyes and taste buds.
The eagerly anticipated frappuccino, priced at 707 yen for takeout and 720 yen for those enjoying it in-store, is crafted with oat milk, chocolate chips, and a perfectly balanced caramel and chocolate sauce, topped with whipped cream and playful green heart-shaped sugar decorations. This sweet offering captures the essence of kindness in flavor, providing a rich and gentle sweetness in each sip.
Additionally, the American Waffle, priced at 490 yen, features a delightful combination of flavors, topped with whipped cream, caramel chocolate sauce, and the whimsical JOE KIND SNOOPY chocolate topper. Meanwhile, the Sugar Donut, also available for 480 yen, adds an element of fun with a moist dough paired with a crispy glaze and topped similarly to the waffle.
This collaboration marks Starbucks' largest global campaign in its history, with 85% of the countries it operates in participating to spread the message of kindness through delightful food and drink options. Both the drinks and the sweets will be available until supplies last, making it essential for fans to act quickly to secure their favorites.
In addition to drinks and treats, the collaboration showcases a wide array of themed merchandise, including tumblers, mugs, and fashion items that celebrate the warmth and happiness associated with JOE KIND SNOOPY. Exclusive to Japan, items such as the PEANUTS Stainless Steel TOGO Tumbler and PEANUTS Stacking Mug will be available for fans who wish to take a piece of this collaboration home.
Starbucks will also offer special limited-edition lifestyle products, including shirts, caps, and even a beverage card designed for gifting. The beverage card will allow holders to start the kindness experience by gifting a drink along with a sweet message. The validity of the drink exchange ticket appended to the card is from March 25 to September 14, 2025, ensuring ample time for sharing kindness with friends and loved ones.
For those eager to get a head start, Starbucks Rewards members can purchase the new drink and food items one day early, on March 24, 2025, via mobile order, providing a chance to experience the joy of kindness even sooner.
As fans prepare for the launch, they are encouraged to visit their local Starbucks or check the official Starbucks online store to spot the full range of offerings. Each product has been designed to embody the spirit of JOE KIND SNOOPY—encouraging kindness and gratitude in daily interactions through a series of cheerful and imaginative items.
Starbucks has long enjoyed a partnership with PEANUTS, engaging fans of all ages with its creatively themed campaigns that have consistently celebrated joy, friendship, and community. The upcoming release is anticipated to further strengthen this bond as fans of the iconic characters unite over their shared love of sweet treats and heartfelt moments.
Mark your calendars for March 25, 2025, to partake in this joyful celebration of kindness inspired by the ever-charming JOE KIND SNOOPY at Starbucks!
