On March 25, 2025, Starbucks Coffee Japan will unveil its latest collaboration with the beloved PEANUTS comic strip, particularly focusing on Snoopy designs. This partnership marks the third installment following successful collaborations in 2022 and 2023, and promises to delight fans with a new collection themed around kindness.
At the heart of this collection is "JOE KIND SNOOPY," an original character representing the spirit of kindness and imagination inherent to Snoopy’s adventures. This line features a total of 24 items, which include tumblers, mugs, and various lifestyle products that fans can purchase at Starbucks locations and via the official online store. However, fans should be aware that these items will only be available while supplies last.
The collection showcases several standout products such as the "PEANUTS Stainless ToGo Tumbler in White" (473ml), priced at 5500 yen, and other stylish items like the "PEANUTS Stainless Bottle in Green" and "Purple" (both 5900 yen each). Additionally, delightful drinkware like the "PEANUTS Cold Cup Tumbler" in Blue (710ml) is available for 3500 yen, while the "PEANUTS Face Mug" (355ml) retails for 4500 yen. Apparel options include a variety of T-shirts in different colors priced at 4400 yen for sizes S/M and L/XL, alongside baseball caps and tote bags, ensuring there's something for everyone.
Starting at 6 AM on March 25, the items will be available online, but customers are limited to purchasing one of each product per transaction on the first day. To sweeten the deal, exclusive items—like trading cards and mini cup gifts—will be available only in Japan, appealing directly to local fans. Pin badges and trading cards will also hit the store shelves, although certain products like the reusable cups will be exclusively sold in physical locations across Japan.
"JOE KIND SNOOPY embodies kindness, a theme we’re excited to celebrate in our collaboration with PEANUTS," said a representative from Starbucks Japan. This sentiment encapsulates the spirit driving this new collection, enhancing both brand loyalty for Starbucks and the endearing legacy of the PEANUTS franchise.
Fans hoping to round out their collections with the special "PEANUTS JOE KIND SNOOPY" and "PEANUTS LOVE" Starbucks card designs will be pleased to know that these will be available at select locations across Japan as well. For those interested in digital gifts, Starbucks is also offering various eGift options and digital card gifts ranging in load amounts from 1000 yen to 30000 yen.
The anticipation surrounding this collection suggests that both Starbucks and PEANUTS enthusiasts will be eager to snatch up these limited-edition items. As with previous collaborations, it promises to deliver the perfect blend of novelty and nostalgia, hitting a sweet spot with both casual coffee drinkers and avid collectors alike.
With such a broad range of items, there's no doubt that the collection will inspire creativity among fans and collectors. Whether seeking a practical tumbler for on-the-go drinks or a delightful tote bag for daily essentials, the union of Starbucks and the classic comic strip could well make this collaboration one of the highlights of the year.
Mark your calendars! The excitement is brewing, and the countdown to March 25 has officially begun. Remember to shop early to secure your favorites before they’re all gone, as historical trends suggest that popular items often sell out quickly. This blend of whimsy and practicality, highlighted through the lens of kindness, is bound to resonate with everyone from longtime fans to the next generation discovering Snoopy for the first time.
