Starbucks Korea is set to launch a special promotion dubbed the 'Decaffeinated Coffee 1+1 Event,' running from April 7 to April 13, 2025. This exciting offer allows customers to buy one decaffeinated coffee beverage and receive another of the same size for free. The promotion will be available every day from 2 PM to 8 PM, targeting afternoon coffee drinkers who prefer a caffeine-free option.
The event features five popular decaffeinated beverages: decaffeinated Caffe Americano, decaffeinated Caffe Latte, decaffeinated Flat White, decaffeinated Caramel Macchiato, and decaffeinated Starbucks Dolce Latte. Notably, the 1+1 offer also extends to half-decaffeinated options, making it a versatile choice for those looking to enjoy a rich coffee flavor without the jitters.
According to Starbucks, the timing of the promotion is strategic. More than half of their decaffeinated beverage sales occur after 2 PM, indicating a strong demand for these drinks during the afternoon hours. A Starbucks representative noted, "Starbucks' decaffeinated drinks safely remove only caffeine while retaining the rich flavor of coffee," highlighting the brand's commitment to quality. This aligns with the broader trend of 'healthy pleasure,' where consumers seek indulgent yet health-conscious options.
The rise in popularity of decaffeinated beverages at Starbucks has been significant. In the first quarter of 2025, sales of decaffeinated drinks surged by approximately 31% compared to the same period last year. This trend reflects changing consumer preferences, as many are opting for flavorful coffee options without the adverse effects of caffeine. Last year, Starbucks achieved a remarkable milestone, selling 32.7 million cups of decaffeinated coffee, a 55% increase from the previous year. Impressively, one in ten Americano orders is now decaffeinated.
Furthermore, this growth is mirrored in import statistics. The Customs Office reported that in 2024, the import volume of decaffeinated raw beans and coffee increased to 7,023 tons, a 7.7% rise compared to 2023. This data underscores the increasing demand for decaffeinated options not just at Starbucks but across the coffee industry.
Starbucks has emphasized that its decaffeinated coffee undergoes a 'Natural Decaffeination (CO2)' process. This method utilizes only CO2 and steam to remove caffeine from the beans, avoiding chemical additives and preserving the coffee's inherent flavors and aromas. This commitment to natural processes appears to resonate well with health-conscious consumers.
The 'Decaffeinated Coffee 1+1 Event' is not just a promotional tactic; it reflects Starbucks' understanding of its customer base. The company aims to cater to those who wish to enjoy coffee without the stimulating effects of caffeine, particularly in the afternoon when many seek a comforting beverage without disrupting their sleep patterns later in the day.
In summary, Starbucks Korea's upcoming promotion is a response to the growing preference for decaffeinated coffee among consumers. By offering a free drink with the purchase of a decaffeinated beverage, Starbucks not only enhances customer experience but also reinforces its position as a leader in the coffee industry. As the trend towards healthier choices continues, Starbucks is well-positioned to meet the evolving demands of its clientele.
