Starbucks Japan has kicked off its Winter 2025 season with delightful new offerings, including the much-anticipated Strawberry Tea Latte and several charming merchandise items. The festive season will be commemorated with these delicious flavors and eye-catching designs, inviting customers to embrace the joy of the new year.
Starting December 24, 2024, customers can enjoy the limited-edition Strawberry Tea Latte, which is part of Starbucks' Chilled Cup series. According to Starbucks’ official announcements, this beverage combines fragrant black tea with rich milk and the sweet aroma of strawberries, making it perfect for welcoming the new year as one enjoys cozy moments with loved ones.
Not just flavorful, but the presentation of the Strawberry Tea Latte is also festive. The new product will feature the customary Zodiac Design Cup for the year 2025, highlighting the Year of the Snake with auspicious motifs and vibrant colors reminiscent of traditional Japanese water-drawing decorations. This design symbolizes positive connections for the year to come
At only 219 yen (excluding tax), the Strawberry Tea Latte will be available at convenience stores across Japan for those seeking the authentic Starbucks experience on-the-go. It's worth noting, as mentioned by Starbucks' product development manager Kenny Valenta, customers may achieve the ideal pairing of flavors by enjoying the tea latte with traditional Japanese sweets like ichigo daifuku, which enhances the overall taste.
Alongside this delightful drink, Starbucks Japan will also launch its Winter 2025 Merchandise Collection on December 26, 2024. This year’s lineup not only celebrates the winter scenery but features adorable animal characters, detailed zodiac designs, and popular merchandise like the Bearista, Starbucks’ beloved mascot.
Among the featured products is the limited-edition stainless steel bottle adorned with illustrations of tetrapods and snowy white animals, which brings warmth and cuteness to your winter adventures. A notable design includes the shimekuri (Japanese stoat) dressed charmingly for the season, captivating customers who will be sure to appreciate its intricacies.
Another highlight is the gradient-colored stainless steel bottle, transitioning beautifully from blue to pink, mimicking the soft hues of snow flakes, complete with Starbucks’ signature siren logo embossed prominently.
This season also embraces trendy STANLEY products, modified for Starbucks with their unique flair. The versatile STANLEY tumbler offers various functions; it’s usable as both direct-drink and straw-drink versions, fitting perfectly for all kinds of scenarios.
For fans of limited series, expect the return of the Zodiac themed mugs and the adorable Bearista plush, available exclusively online. The Bearista, wearing charming winter attire and cozying up with the Snake motif, will certainly be a collector's item this season.
What makes this collection particularly exciting is the variety of items, from mugs and drinkware to festive cards and gift certificates, each embodying the joyous spirit of the Winter season. The Coffee Card allows customers to preload funds for self-use or as gifts for the New Year.
Online, notable designs are set to catch the eye, including those highlighted for the digital Starbucks card featuring vibrant illustrations and festive phrases like OTOSHIDAMA (New Year’s gift). Each design greets the season cheerfully and is perfect for sharing digitally through email or social media.
Starbucks recommends checking back regularly post-launch as these items are limited and may not be available indefinitely. Be sure to visit either Starbucks locations or the official online store to take advantage of these seasonal treasures before they run out!
The warmth of Starbucks offerings this winter not only promises indulgence but also reflects the rich culture and traditions of Japan during this festive period. Whether it’s sipping on the vibrant Strawberry Tea Latte or gifting adorable merchandise, Starbucks Japan makes this winter season special.
