Starbucks Japan is embracing the spring season with an exciting lineup of new beverages and products, captivating coffee lovers across the country. From fruity frappuccinos to limited-edition merchandise, the Seattle-based coffee chain is set to delight its customers with fresh offerings that reflect the vibrant flavors of the season.
Starting April 9, 2025, Starbucks launched "THE Ichigo Frappuccino," a drink that promises an indulgent strawberry experience. Touted as "the strawberry experience beyond strawberries," this limited-time frappuccino features a blend of strawberry pulp, jelly, and seeds that create a juicy and textured sensation reminiscent of biting into a fresh strawberry. Customers can enhance their experience by mixing in a generous serving of whipped cream, transforming the drink into a creamy delight.
On May 2, 2025, Starbucks will introduce the "THE Ichigo Frappuccino Special VER." This special version will elevate the original by adding a layer of strawberry fruit sauce and strawberry juice on top of the whipped cream, delivering an even richer and more decadent flavor. Priced at 776 yen for the Tall size, the Special VER. will be available until May 27, 2025, although customers should be aware that supplies may be limited, and the drink could sell out early.
In addition to these strawberry-themed beverages, Starbucks is also rolling out two refreshing sodas starting April 25, 2025. The "Chucks Soda Yuzu Citrus" and "Chucks Soda Strawberry" combine fruity flavors with a fizzy twist, perfect for the warmer months. The Yuzu Citrus soda will be available until September 2, 2025, while the Strawberry soda will be offered until May 27, 2025.
Moreover, the coffee chain has introduced a variety of seasonal food items to complement its drinks. The "Summer Season First Food" lineup features delicious strawberry-themed sweets that are sure to be a hit among customers looking to treat themselves.
Starbucks is not just focusing on beverages and food; it is also launching a new line of merchandise. The first wave of summer-themed goods includes stylish marine-inspired mugs and tumblers that capture the essence of the season. These items are expected to be popular among fans of the brand and collectors alike.
As part of its ongoing commitment to sustainability, Starbucks continues to innovate with its product offerings. The company has started selling its "Oleato Golden Foam Cold Brew" and "Oleato Oat Milk Latte" in over 500 stores nationwide since March 27, 2024. These drinks feature a unique blend of olive oil and coffee, providing a smooth and rich flavor profile that has garnered positive feedback from customers.
Starbucks has also been keen on seasonal promotions, such as the "Spring Sky Milk Coffee Frappuccino," which was available from March 12 to April 8, 2025. This frappuccino featured a delightful combination of milk coffee and strawberry-flavored balls, allowing customers to enjoy two flavors in one drink.
In the lead-up to Mother's Day, Starbucks is preparing to launch special gift items that are sure to bring joy to mothers across Japan. These gifts will be available in stores, providing a thoughtful way for customers to celebrate the occasion.
Starbucks Japan is known for its seasonal offerings, and this spring is no exception. With new drinks, delicious food items, and stylish merchandise, the coffee chain is poised to capture the hearts and taste buds of its customers. As always, Starbucks encourages patrons to check back regularly for updates on new products and limited-time offerings to ensure they don't miss out on any delectable treats.
With the arrival of spring, Starbucks is not just celebrating the season with its menu but also with a commitment to quality and customer satisfaction. As the company continues to innovate and respond to customer preferences, it remains a beloved choice for coffee lovers across Japan.
