Starbucks Japan is set to delight customers with its 2025 Sakura Collection, which launches on February 12, featuring exquisite new merchandise and beverages inspired by the beauty of cherry blossoms. The launch will kick off with online availability at 8 PM on the 12th, followed by store releases on February 15.
This year, the collection's theme encapsulates the concept of Timeless Japanese Beauty, emphasizing the exquisite yet ephemeral charm of sakura blossoms. Products will include various vividly colored tumblers, durable mugs, and limited-edition tote bags, all adorned with elegant sakura designs, making them perfect for welcoming the spring season.
A highlight of the collection is the White Peach and Sakura Warabi Mochi Frappuccino, premiering on February 15. This unique beverage features the refreshing flavor of white peach, complemented by the delicate scent of sakura. The combination is sure to enchant anyone who appreciates the taste of the season.
According to Mainichi Shimbun, 'The concept for this year's Sakura Collection is timeless Japanese beauty, showcasing the delicate nature of cherry blossoms.' This statement reflects the brand’s deep connection to Japanese culture and seasonal changes.
Shoppers can look forward to various merchandise options including:
- SAKURA2025 3WAY Stainless Steel Tumbler - pale pink gradient (¥5,300)
- SAKURA2025 Heat-Resistant Glass Mug for Spring Season Blend (¥3,100)
- SAKURA2025 Stainless Steel Bottle - pale blue gradient (¥5,700)
- SAKURA2025 Reusable Cup (¥600)
- Online Exclusives: A limited-edition sakura-themed tote bag available for ¥3,400
Another notable drink making its debut alongside the Frappuccino is the Strawberry Sakura Soy Latte. This drink harmoniously blends the brightness of strawberry flavors with soft hints of sakura, embodying the essence of spring.
Tokyo Weekender notes, 'The White Peach and Sakura Warabi Mochi Frappuccino is a must-try for peach lovers this spring!' This sentiment is echoed by many food enthusiasts who are eager to indulge in this seasonal delight.
These offerings are not just mere drinks and merchandise; they symbolize the arrival of spring and are deeply intertwined with Japanese culture. The seasonal sakura blossoms hold significant cultural meaning, representing the transient nature of life and beauty.
Starbucks has successfully intertwined its products with local customs and aesthetics, appealing to both residents and tourists who are eager to experience Japan's cherry blossom season.
The drink's stunning visual appeal features light pink hues reminiscent of blooming flowers. It is expected to create memorable experiences for customers who appreciate the delicate flavor profiles and artistic presentations.
Consumers are encouraged to visit their local Starbucks early, as popular items tend to sell out quickly. The collection will remain available until supplies last, with the final day of the promotion set for March 11, 2025.
This year's Sakura Collection serves as not only a celebration of spring but also as an invitation for customers to savor the flavors and aesthetics of Japan during this beautiful time of year. Be sure to stop by and experience the magic of sakura at Starbucks.