Starbucks has officially opened its 2000th store in Japan, an exciting milestone marked by the launch of the 'Starbucks Teavana Store Ginza Marronnier Street' in Tokyo's upscale Ginza district. This location not only represents the brand's growth since its debut in Japan in 1996 but also reflects its commitment to offering unique café experiences tailored to its environment.
Celebrating its history, the new store is situated on the first basement floor of what was previously known as the 'Starbucks Reserve Store Ginza Marronnier Street'. Over the years, this site has evolved into a vibrant destination showcasing Italian bakery offerings from 'Princi' and exceptional coffee experiences with limited availability Starbucks Reserve offerings.
Accompanying this launch was the renaming of the Starbucks Reserve Store to 'STARBUCKS GINZA HOUSE', marking a new chapter that embraces both its local roots and global identity. The key feature of the two-level store includes a ground floor dedicated to the Milanese Italian bakery 'Princi', where patrons can enjoy a takeout or in-store dining experience with an array of fresh breads, pizzas, and desserts.
During breakfast and lunchtime, the offerings vary in response to the time of day, adding an element of excitement for returning customers. For example, the 'GINZA Double Tall Caramel Macchiato', with its sweet combination of espresso and milk, is priced at 1080 yen for in-store purchases and 900 yen for takeout. Meanwhile, unique menu items like the 'GINZA Cornetti Bocco Matcha', a matcha-infused pastry delicacy, is available at 530 yen in-store and 540 yen for takeout.
The vibrant second floor features the Starbucks Reserve Store, allowing guests to delve into exclusive blends of the Starbucks Reserve coffees sourced from around the globe. Guided by the expertise of skilled baristas, customers can enjoy enriching coffee experiences complemented by baked goods from 'Princi', a symbol of Italian craftsmanship in baking.
At this new location, those seeking variety can also indulge in the 'Brewed Tea', which is priced at 595 yen for in-store and 584 yen for takeout. The 'GINZA Stone-Milled Matcha Tea Latte' reflects Starbucks' commitment to tea as a delightful option, priced at 1100 yen for a Tall size in-store and 1080 yen for takeout. Moreover, the 'GINZA Stone-Milled Matcha Frappuccino' is available at 1200 yen in-store and 1178 yen for takeout.
One standout item is the 'GINZA Stone-Milled Matcha Mousse Tea & Strawberry', which combines traditional matcha flavors with strawberry accents. This limited-offer delight is priced at 1480 yen for in-store orders, available only in Tall size. It showcases a meticulous preparation process where matcha is ground using traditional stone mills, maintaining the authenticity and flavor profile of the tea.
As part of its broader vision, Starbucks is continuously looking for innovative ways to enhance the tea experience. The introduction of the Starbucks Teavana Store melds this concept with its existing offerings, creating a unique tea-centric environment that not only caters to tea enthusiasts but also appeals to coffee lovers as well.
Guests will find meticulously curated displays of TEAVANA tea leaves from around the world, allowing customers to engage with the products by smelling the different varieties before making their selections. There’s an opportunity to enjoy every aspect of tea culture within a setting designed to explore and appreciate these flavors.
For those who appreciate desserts, the 'Torta Crema Vanilla' priced at 520 yen for in-store orders and 510 yen takeout presents a delectable egg tart experience made with Tahitian vanilla beans fused with smooth custard atop a flaky crust. Meanwhile, the 'Torta Crema Tea & Berry', priced at 580 yen in-store and 570 yen for takeout, features a unique creamy texture garnished with fresh berries.
Located at Ginza 3-7-3 in the Ginza Ohmi Building, the Starbucks Teavana Store Ginza Marronnier Street operates from 7:00 AM to 10:00 PM, providing guests ample time to explore the new offerings. This opening not only emphasizes Starbucks’ dedication to creating localized experiences reflective of the surrounding areas but also enhances the cultural tapestry of Japan’s vibrant café scene.
The Starbucks Teavana Store offers an evolved we experience for both tea lovers and coffee aficionados alike, a place where the artistry of beverage creation meets the rich traditions of selection and preparation. As Starbucks reaches this significant milestone, it continues to lead by example, balancing innovation with time-honored practices in the world of coffee and tea.
