Starbucks has once again teamed up with renowned Japanese bag brand Porter to launch their second collaboration collection, set to debut on February 5, 2025. The new collection, building on the success of their prior collaboration from June 2023, showcases 15 unique items, including five stylish bags, eight stainless steel bottles, and two types of Starbucks cards.
The bags incorporate eye-catching designs inspired by Starbucks' iconic "Double Tall Latte," featuring rich hues reminiscent of the popular beverage, such as Latte Beige. Products include the "Porter Coffee Bean Shape 2-way Tool Bag" and the "Porter Coffee Bean Shape Helmet Bag," both constructed with innovative features like hidden pockets for personal bottles. These thoughtful additions to the design reflect Porter's commitment to combining functionality with high-quality craftsmanship.
According to reports, the collection emphasizes sustainability and usability, ensuring it meets the everyday needs of consumers. Features of the bags include adjustable straps for comfortable carrying options, versatile designs suited for various occasions, and the playful inclusion of coffee-themed elements throughout the collection.
The Porter bags not only offer stylish options for carrying essentials but also include unique features like pouches shaped like coffee beans, enabling easy access to smaller items like headphones. Priced at ¥55,000 and ¥63,000 respectively, these bags are crafted to maintain their silhouette even when packed with personal belongings, showcasing Porter’s expert craftsmanship.
For the eco-conscious consumer, the collection also includes stainless steel bottles, available in sizes of 591ml and 355ml, showcasing vacuum technology for superior temperature retention. These bottles are finished with matte powder coatings, adding aesthetic appeal alongside practical elements such as easy-to-clean surfaces.
Adding to the excitement, the collaboration also features Starbucks cards, available both physically and digitally, each adorned with the charming “Porter-kun,” Porter's mascot, dressed as a barista. The physical cards, available for ¥2,800, include funds for coffee purchases, enhancing the retail experience.
Prior to the official launch, Starbucks started advance lottery sales of the bags on January 16, with considerable enthusiasm from avid fans. Participants have until January 20 to enter this lottery, and successful applicants will have the chance to secure their bags before the general release.
The products will be available both online through the Starbucks official online store and at select locations like the Starbucks Reserve Roastery Tokyo, which will feature exclusive items and designs inspired by the roastery's elegant decor.
This collaboration not only highlights the intersection of art and everyday practicality but also brings together two brands with strong cultural roots. Porter's attention to detail and craftsmanship and Starbucks' iconic products blend harmoniously, creating unique pieces for everyday use.
Shoppers can expect alluring colors and innovative designs across all items, enhancing not only their functionality but also their visual appeal. The release marks another exciting step for both brands as they explore new patterns and customer engagement strategies.
From playfully themed pouches to richly colored bags and high-quality stainless steel bottles, Starbucks and Porter’s collaboration showcases their dedication to quality, aesthetics, and sustainability. Consumers eagerly await the February 5 launch, where they can explore this eye-catching collection and contribute to the burgeoning history of these beloved brands.
The collaboration also includes events showcasing traditional designs, highlighting the significance of craftsmanship and artisanal techniques. With limited edition items available for purchase, those interested are encouraged to act swiftly to secure their pieces.