Starbucks has teamed up with Peanuts to launch a global campaign that blends coffee, nostalgia, and acts of kindness to warm the cockles of our hearts. The collaboration, featuring an exclusive new Snoopy persona named Joe Kind Snoopy, introduces themed beverages and limited-edition merchandise designed to spread joy and connection.
Starting on March 27, 2025, Starbucks stores in Singapore will offer two new Peanuts-inspired beverages: the Joe Kind Snoopy Chocolate Caramel Oatmilk Frappuccino and the Joe Kind Snoopy Chocolate Caramel Oatmilk Latte. Both drinks combine comforting flavors of chocolate, caramel, and oatmilk, topped with whipped cream, chocolate sauce, and an adorable Joe Kind Snoopy chocolate topper. The Frappuccino blends vanilla syrup and chocolate chips, while the Latte features an espresso base with caramel and chocolate sauces drizzled along the cup. These drinks will be available in-store, via the Starbucks app for Mobile Order & Pay, and through delivery partners like GrabFood, Foodpanda, and Deliveroo.
The Peanuts + Starbucks Collection includes limited-edition items such as stainless steel tumblers, water bottles, tote bags, keychains, and themed Starbucks Cards. Collectors can also look out for charming Joe Kind Snoopy pins, perfect for adding a touch of whimsy to everyday accessories. The designs are clean and classy, with thoughtful note tags to encourage gifting.
The merchandise will be available in stores, on Starbucks.com from 10 AM, and on LazMall and ShopeeMall from 12 PM on March 27, 2025, while stocks last. Make a note in your calendar if you do not want to miss them before they are all sold out.
The collaboration aligns with Starbucks’ Global Month of Good in April 2025, where employees worldwide volunteer to support local communities. Inspired by Peanuts’ 75th anniversary and its themes of kindness, the campaign encourages small acts of goodwill, mirroring Joe Kind Snoopy’s mission to foster connections. For more details on the collection and member exclusives, follow @starbuckssg on social media.
Starbucks has partnered with Peanuts to commemorate their 15th Annual Global Month of Good this April 2025. New merchandise featuring Joe Kind Snoopy will be available starting March 25, 2025. The limited-time merchandise includes a 16-Ounce Stainless Steel Tumbler, a 24-Ounce Cold Cup, and a 14-Ounce Ceramic mug, all featuring Joe Kind Snoopy’s iconic visage along with a few other Peanuts characters you might recognize.
In addition to the new merchandise, the brand will also be releasing a lineup of beverages featuring Joe Kind in select markets, along with exclusive treats like Joe Kind Snoopy and Charlie Brown macarons and Joe Kind Snoopy sugar doughnuts. For every hour that partners volunteer with eligible non-profits supporting hunger relief, food waste reduction, or food rescue, Starbucks will donate 100 meals to local beneficiaries via The Global FoodBanking Network. The new collaboration will be available through April and will coincide with global pop-ups and immersive experiences aimed at encouraging customers to spread love and kindness in their communities.
On March 24, 2025, the Snoopy collection arrived at Starbucks in Mexico, causing lines of fans eager to grab limited-edition Snoopy products. Customers did not hesitate to leave their beds early to secure their Snoopy cup, which has quickly become a beloved item. Videos on social media showcased long lines of Snoopy enthusiasts waiting to enter the cafes as they opened, illustrating the excitement surrounding this new collection.
The collection, which includes exclusive designs like the Peanuts Love Plastic Cold Cup (24 oz) priced at $19.95, the Peanuts Joe Kind Snoopy Stainless Steel Tumbler (16 oz) priced at $29.95, and the Peanuts Friendship Ceramic Mug (14 oz) priced at $24.95, is set to create a frenzy across stores. The Starbucks x Snoopy collection features limited quantities of each item, meaning customers will need to act quickly to get their hands on these beloved products.
In the U.S., the collection will be available starting Tuesday, March 25, 2025. The Peanuts Love Cold Cup prominently features Joe Kind Snoopy in lively illustrations and will delight fans with its vibrant design and utility. The stainless-steel tumbler, which emphasizes durability, also boasts a sleek design with special features aimed at making every sip a pleasure.
Overall, this collaboration between Starbucks and Peanuts is much more than just a marketing gimmick; it’s a heartfelt initiative designed to evoke kind sentiments and prompt customers to engage meaningfully with their communities. As the world continues to grapple with complexities, items like Joe Kind Snoopy serve as a reminder of the simple joys in life and the importance of fostering goodwill among one another.
With its new products launching and the stirring themes of kindness at its core, the collaborative effort by Starbucks and Peanuts is anticipated to resonate well beyond coffee cups and merchandise, creating a ripple effect of kindness and joy. This campaign illustrates how brands can play a role in uplifting spirits, encouraging kindness, and building community connections through shared experiences.
