STAN & FanCraze Partner to Revolutionize Fan Engagement
STAN, a gaming community startup backed by Nazara, has today announced its partnership with FanCraze, the creator of ICC Crictos SuperTeam, aiming to empower cricket enthusiasts through new and interactive ways of connecting with the sport, players, and fellow fans.
This collaboration is set to innovate the sports engagement space, allowing users to experience FanCraze’s licensed ICC products integrated seamlessly onto STAN’s platform. This first-of-its-kind partnership within the sports domain is intended to introduce exciting community-driven interactions and activities.
Users will have access to dynamic engagements such as live audio rooms, influencer-led communities, quests, VIP events, and more, creating immersive experiences around digital ownership, collection, and community play, fostering enhanced connections with cricket.
Parth Chadha, Founder & CEO of STAN, emphasizes the cultural significance of cricket: "Cricket and games are more than just entertainment in India—they are a way of life. At STAN, we’ve built the largest online community in India, and now, with FanCraze, we’re creating an electrifying hub where users can play, compete, and celebrate cricket like never before. This will bring the STAN community closer to the action, the thrill, and rewards in a way that's never been done before!"
Anshum Bhambri, Founder & CEO of FanCraze, expressed enthusiasm about this collaboration: "We’re excited to team up with STAN to bring a fresh and innovative product to our users. By combining digital ownership and social gamification mechanics, we’re taking fandom to the next level. This partnership brands a major step toward creating a more interactive and immersive space for fans."
This partnership reflects the growing trend of engaging and interactive experiences within sports ecosystems, particularly around cricket, the nation's number one sport. STAN's extensive platform and FanCraze’s digital nature promise to modernize how fans connect with their beloved game, setting the stage for incredible future experiences.
With this move, both companies are on track to redefine cricket engagement, and cater to the fervent community of cricket lovers who will benefit from the unique features of this innovative platform. It is evident from this collaboration and the driving forces behind it, cricket fandom is entering an exciting new era where digital engagement provides unprecedented closeness to the game.
Overall, the STAN and FanCraze partnership signifies more than just integration of products; it heralds the start of new cultural phenomena where sports, community, and digital innovation come together to enrich the experience and loyalty of fans like never before.