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25 February 2025

Sridhar Vembu Critiques SaaS Pricing And AI Hype

The Zoho founder highlights the importance of R&D over marketing expenses and warns against the dangers of overhyping AI.

Sridhar Vembu, the founder and chief scientist of Zoho, has recently sparked significant discussions about the exorbitant pricing of Software as a Service (SaaS) products, particularly critiquing the well-known digital signature service DocuSign. This dialogue was initiated by Andrew Wilkinson, co-founder of Tiny, who expressed his shock at DocuSign's pricing on social media, questioning if there were cheaper alternatives available. Vembu didn't hold back, calling DocuSign “a supremely bloated company” and highlighting what he sees as its overpricing.

Vembu's pointed critique of the SaaS industry doesn't stop at mere words; he provides insights on how users can assess the value of their software vendors. He suggests businesses analyze the balance between sales and marketing expenses compared to research and development (R&D) spending. "Consider public SaaS players...If they are spending more selling the software to you than building it, you can save money by replacing them," he remarked. This perspective challenges companies to examine their investments and prioritize value-driven solutions.

The discussion aligns closely with Vembu's broader reflections on the artificial intelligence (AI) sector, where he finds himself unimpressed by the recent hype. Addressing the current state of AI via a series of posts on platform X (formerly Twitter), he emphasized many quite practical applications of AI have existed long before the recent surge of interest brought by large language models. These applications, he notes, were initially categorized under ‘machine learning’ and include functions such as speech-to-text, image recognition, and OCR technology for extracting data from documents.

Despite acknowledging AI's advancements, he cautions against the notion of overhyping the tech. Vembu expressed concern about how Wall Street's expectations can lead to reckless spending, stating, "When hype meets Wall Street, much money gets thrown around...whether it was the optical bubble, real estate bubble, or now the AI bubble.” His point reframes how investments might not always yield the practical outcomes investors expect.

Vembu’s emphasis on R&D reflects his underlying belief about the direction of technology, stressing the need for companies to focus on meaningful innovations rather than succumbing to market pressures. He likened the current AI hype to previous technology bubbles and encouraged businesses to temper their expectations, noting the importance of engineering breakthroughs over inflated valuations.

Interestingly, he discussed how open-source solutions are increasingly taking hold within enterprise spaces, hinting at a shift away from established giants. "Sales and marketing as a moat assumes...I personally would not bet on it," he commented, emphasizing the long-term viability of companies focusing on genuine technological breakthroughs instead of mere consumer marketing.

Vembu underscored the urgency for businesses to reassess their reliance on big-name SaaS products, advocating for more prudent spending based on actual software performance rather than brand reputation. He believes there’s potential for significant disruption within the industry by adopting solutions founded on practicality and efficiency.

While Vembu remains optimistic about the future of AI, he insists progress is made when hype fades and engineers can truly dedicate themselves to substantial developments—akin to current advancements toward self-driving technology, which still requires considerable innovation and verification before becoming mainstream. He communicates this optimism by stating, “That’s when real engineers get excited,” reiterative of his emphasis on genuine value over fleeting trends.

With large technology companies increasingly drawn to AI and SaaS, the discussions around these topics are more pressing than ever. Sridhar Vembu's insights provide much-needed clarity around these issues, prompting businesses and consumers alike to think critically about their technology expenditures and the real value they derive from so-called advanced solutions.