As spring approaches, fashion enthusiasts are gearing up for the season with a noticeable surge in interest for blouses and skirts. According to data analyzed by 29CM, a popular South Korean online shopping platform, the search volume for these items increased by more than 30% from April 1 to April 14, 2025, compared to the previous year. This uptick in interest reflects a broader trend towards luxurious and romantic fashion, particularly with sheer materials that offer a delicate and ethereal touch.
Among the standout items, sales of sheer blouses skyrocketed by 268%, while sheer skirts saw a 52% increase. This growth is indicative of a shift in consumer preferences as warmer weather beckons, encouraging shoppers to refresh their wardrobes. The sheer blouse category, which has gained significant traction, is particularly appealing as it combines elegance with a hint of playfulness, making it a go-to choice for many.
In response to this growing demand, 29CM is hosting a special spring exhibition titled "29 Mood Refresh," which runs until April 28, 2025. This event is designed to cater to customers preparing for spring outings, featuring a range of products that include not only blouses and skirts but also summer essentials like short-sleeved t-shirts and shorts. The exhibition showcases popular women’s designer brands such as Luvluv, Mardi Mercredi, and several others, offering discounts of up to 79% on selected items.
During the exhibition, customers can take advantage of various promotional offers. Each purchasing customer will receive a 12% discount coupon, and those spending over 180,000 won will be eligible for an additional discount coupon of up to 29,000 won. This initiative aims to make spring shopping more accessible and enticing for consumers.
Every day, 29CM will introduce new brands and seasonal products, further enhancing the shopping experience. The "Today's Special Price" feature will allow customers to find additional discounts on select items, ensuring that the latest trends are both stylish and affordable. The exhibition also includes a dedicated section for spring popular items, featuring layered skirts, bustiers, and Mary Jane shoes, which are all expected to be big hits this season.
A spokesperson for 29CM commented on the initiative, saying, "This special exhibition is designed for customers preparing for the season ahead by gathering spring outing looks and summer items. With warmer weather on the horizon, we anticipate heightened interest in our spring outing exhibition." As the weather warms up, the excitement around this event is expected to grow, drawing in more shoppers eager to revamp their wardrobes.
Shoppers can explore the full range of offerings and details about the "29 Mood Refresh" exhibition on the 29CM mobile app and website starting April 18. This platform not only provides a convenient shopping experience but also keeps customers informed about the latest trends and deals.
With the fashion landscape rapidly evolving, the rise in popularity of sheer materials is a testament to changing consumer tastes. As people look for ways to express their individuality and embrace the beauty of spring, these fashion choices reflect a desire for both comfort and style. The upcoming weeks are likely to see even more interest in these items, as the combination of practical promotions and fresh fashion trends captivates consumers.
In summary, the "29 Mood Refresh" exhibition represents a significant opportunity for both consumers and brands to engage in the spirit of the season. With spring in the air, the time is ripe for shoppers to explore the latest styles and take advantage of unbeatable deals. As 29CM continues to innovate and respond to market trends, it remains a key player in the South Korean fashion retail landscape.
