Locals in Croatia's vibrant city of Split are expressing frustration with the influx of rowdy tourists drawn primarily by the party scene. This once peaceful Mediterranean location, known for its stunning landscapes and rich history, has increasingly gained notoriety as a hotspot for alcohol-fueled gatherings, leaving residents yearning for the city's return to its calmer, family-friendly roots.
With nearly one million tourists flocking to Split each year, the city's charm has been overshadowed by scenes of public drunkenness and disorderly behavior. The availability of affordable cocktails and large music festivals such as Ultra Europe have turned Split’s once quaint streets and beachfrontsinto gathering points for partygoers. This has led to heightened police presence aimed at curbing anti-social behavior, which includes public drinking, lewd behavior, and other unruly acts.
Veronica, a recent graduate employed at a local day trip company, voiced her concerns, stating, "There used to be more restaurants, bars and cafes serving local food, but now they mostly have tourist food." The essence of what made Split special is seemingly fading. Tour operators are similarly lamenting the changes, with one saying, "Split has changed a lot in the last 10 years. The promenade had many more local cafes and restaurants. Now, it’s all Italian, burgers, etc., even though Croatians are best at Croatian food."
The alterations to the local culinary scene mirror the rising tide of businesses catering exclusively to tourists, leading to changes not just on menus but also within the very fabric of the neighborhood. Once-independent shops and vibrant markets, especially around the historic Diocletian's Palace, are giving way to tourist accommodations and high-rental properties.
The ramifications of the tourism boom extend beyond just culinary choices. The surge has contributed to skyrocketing rents, which are now putting immense pressure on local residents. The average monthly rental price has reached about €800 (£673), significantly overshadowing the typical salary of €1,000 (£841). The result? A housing market increasingly inaccessible to locals, forcing many to seek out alternative living arrangements far from the city center. This trend isn’t confined to Split; cities across Europe, from Barcelona to Dubrovnik, are echoing similar sentiments, as local populations grapple with the challenges posed by mass tourism.
Interestingly, there is now a push for Split to shed its reputation as simply a party destination and rebrand itself to attract families, seeking to accommodate visitors interested not just in nightlife but the city’s rich cultural heritage and natural beauty. According to city officials, making Split more family-oriented could reinvigorate the economy and attract longer-term visitors, enriching the local community rather than disrupting it.
Split's tourism-centric economy, which thrives primarily during the summer months, is burgeoning but its sustainability is increasingly being called to question. Many residents, reliant on tourism for their livelihoods and income, are caught between the economic benefit of tourism and the escalation of related social issues. Local cruise employees, like Vana, reveal the shift they’ve seen, asserting, "Lots of younger people come... they’re not buyers, they’re only here for partying and alcohol, not islands or tours.”
While tourism is undeniably important to Split’s economy, residents are advocating for sustainable practices. They hope to redefine the narrative around their city, not just as another party capital but as a place steeped with historical significance and cultural vibrancy. Among various strategies, education will play a pivotal role, as locals and business owners encourage tourists to engage with Croatian culture authentically by experiencing its cuisine, music, and traditions.
The ethos of local communities across Europe is echoing louder than ever, as they express their desire for balanced tourism—one where the needs of locals are as critically respected as the desires of visitors. Cities like Split are plotting new courses forward; ones where family tourism complements the economy without sacrificing the qualities of community life. This evolutionary approach to tourism, from mere entertainment to enrichment, exemplifies the merging of interests between visitors and long-time residents.
For Split, the challenge will be how to effectively manage the duality of its identity—as both a tourist destination and a cherisher of its local heritage. Striking the balance between economic prosperity and maintaining the community's cultural heart will surely be key to its future prosperity. Residents are hopeful the winds of change favor this direction, fostering not just profits but strengthened family roots amid its revered streets.
By reclaiming its identity, Split stands at the crossroads of potential transformation. Its evolution from party capital to family-friendly destination can not only sustain its economy but also safeguard the essence of life for its residents. A cooperative bridge between locals and tourists may flourish, endorsing mutual respect and connection. If done right, perhaps future generations can enjoy the serenity of Split without the noisy raucousness clouding its beauty.
To remain competitive, cities like Split must not let the allure of immediate financial gain distract from the richness of their cultural heritage. The push from residents is clear: it’s time to realign with the values they hold dear. The question is, will local governments heed the call and take the necessary steps to create supportive environments for both their citizens and their visitors?
