Spinny, India’s leading used car platform, has launched a new campaign titled "God Promise" for the IPL season, featuring cricket legend Sachin Tendulkar. This initiative emphasizes trust and commitment in the used car buying process, with Tendulkar, who is also a strategic investor in Spinny, underscoring the brand's dedication to delivering reliable services at every touchpoint.
The campaign, which carries the tagline "Trust us—we mean it," introduces a suite of consumer-friendly features, including a three-year warranty through its Assured+ program, a selection of over 10,000 cars, a five-day moneyback guarantee, and a best price guarantee for both buyers and sellers. "This campaign clicked with me because it's rooted in something I’ve always believed in—trust must be earned and honored," shares Tendulkar. "With ‘God Promise,’ Spinny isn’t just making a statement. They’re making a stand—for simplicity, sincerity, and joy in car buying and selling.”
Niraj Singh, founder and CEO of Spinny, has expressed that Tendulkar embodies excellence and trust—values that are deeply embedded in the company’s ethos. "‘God Promise’ is simply a reflection of that. We're turning those values into a clear, public commitment. This isn’t just a campaign built on specs and stats—it’s just an extension of how we work. With him as both the face and a strategic investor in Spinny, trust and quality aren’t claims—they’re givens. And that, to us, is the ultimate assurance,” said Singh.
The creative direction of the campaign has been led by Tanya Mahendru, who noted, "With Sachin as the face of the brand, God Promise was the most natural derivative.” The campaign is directed by photographer and filmmaker Bharat Sikka, who commented, "Always a pleasure to work with quirky Tanya for Spinny." The campaign is set to launch across various media platforms, including television, digital, radio, out-of-home (OOH), and social media, during the IPL season, with notable visibility in metro areas through billboards, branded cabs, and buses.
As the IPL season unfolds, Spinny’s "God Promise" campaign stands out as a powerful testament to the company’s unwavering commitment to trust and transparency in the car buying and selling process. By tapping into a uniquely Indian phrase, "God Promise," the campaign resonates deeply with cultural sentiments, representing the highest form of assurance that Spinny aims to offer its customers. The brand promises that every experience—whether buying or selling a car—is backed by integrity, reliability, and genuine value.
In a world filled with marketing noise and exaggerated claims, Spinny’s "God Promise" brings the focus back to what truly matters: trust. It’s a heartfelt assurance that buying or selling a car can feel less like a task and more like a joyful, worry-free experience. This campaign not only highlights Spinny’s innovative approach to the used car market but also reinforces the importance of building lasting relationships with customers based on trust and transparency.
The launch of "God Promise" is not just a marketing strategy; it's a movement towards redefining the used car buying experience in India. By leveraging Tendulkar's iconic status and commitment to excellence, Spinny hopes to elevate customer expectations and set a new standard in the industry. The campaign is expected to resonate with a broad audience, appealing to both seasoned car buyers and first-time sellers looking for a trustworthy platform.
As the IPL season progresses, Spinny's commitment to delivering on its promises will be closely watched. With the backing of a cricketing legend and a robust campaign strategy, Spinny aims to not only capture market share but also foster a culture of trust in the used car industry. The unique blend of cultural relevance and consumer-first messaging in the "God Promise" campaign positions Spinny as a leader in the market, ready to take on competitors while delivering exceptional value to its customers.
