As the Spanish television landscape evolves, the popular afternoon show ‘Ni que fuéramos Shhh’ is preparing to sign off after nearly a year on air, with its last broadcast scheduled for March 27, 2025. This farewell comes as part of a major transition where much of the team will shift to a new program called ‘La familia de la tele’ on La 1, set to launch on April 22, 2025.
Initially released on May 15, 2024, ‘Ni que fuéramos Shhh’ revived interest following the cancellation of ‘Sálvame’. Created by La OSA producciones, formerly known as Fabricantes Studio, the show quickly garnered a dedicated following, leveraging platforms like YouTube and Twitch alongside traditional television broadcasts. However, despite its popularity, audience shares declined over time, dipping below 2% in recent months. The producers have acknowledged that this trend has influenced the decision to end the program.
The premise of ‘Ni que fuéramos Shhh’ was to offer entertaining discussions and a lively atmosphere, with its host Maria Patiño and contributors such as Belén Esteban captivating viewers. The innovative format focused on celebrity gossip, social issues, and light entertainment, resonating particularly well with a demographic aged 25 to 44, which is highly sought after by advertisers. With an average share of 6% in this target group, the program proved to be commercially viable despite the overall drop in ratings.
From March 26, 2025, a new live show named ‘Tentáculos’ will replace ‘Ni que fuéramos Shhh’ during its time slot, running until the end of the month before taking over its regular schedule on March 31. This new program will be hosted by Carlota Corredera and promises to blend current affairs with entertainment, maintaining a similar spirit to its predecessors.
‘La familia de la tele’ will represent a more traditional magazine format, aiming to broaden its appeal and engage a wider audience. Slated to air live from Monday to Friday in an anticipated two-hour slot, the show seeks to provide a variety of content, which may include celebrity interviews, debates, and comprehensive social commentary. The presenting trio of María Patiño, Inés Hernand, and Aitor Albizua will be at the helm, joined by star figures from ‘Sálvame’, creating a seamless continuity between the shows.
This strategic shift coincides with efforts from Televisión Española (TVE) to expand its programming diversity, reflecting a recognition of the various viewer profiles it caters to. On March 23, 2025, an event is planned to present the new spring programming lineup, where anticipation for ‘La familia de la tele’ is already high.
With the end of ‘Ni que fuéramos Shhh’, fans are left with a bittersweet nostalgia for what has been a wild ride. The program has yielded memorable moments through its unique segments that captivated audiences, such as ‘¡Belén a cenar conmigo!’, ‘¡Al baño María!’, and the much-discussed ‘Quickie ronda’. Each of these segments provided both humor and insight into the world of television, solidifying the program's position in contemporary Spanish culture.
Despite its short-lived run, the impact of ‘Ni que fuéramos Shhh’ on the media landscape is significant. As it transfers momentum into new formats like 'Tentáculos' and 'La familia de la tele', there is an eagerness from both the producers and the audience for what lies ahead. As a free-spirited program that challenged conventional norms, it’s dedicated viewers remain hopeful that the essence of ‘Ni que fuéramos Shhh’ will carry on in its successors.
In essence, the transition marks the end of an era while also serving as an exciting venture into new territories of entertainment. This evolution demonstrates a keen adaptability within the Spanish television industry, responding to viewer preferences and current trends, ensuring that the momentum continues into the future of afternoon programming.
