As the first wave of Easter holidays approaches, TUI has revealed that Spain will remain the most sought-after vacation destination for travelers in 2025. According to the travel company, a substantial 28 percent of vacationers will spend their holidays relaxing on the stunning beaches of Spain, particularly in the popular Canary Islands and Balearic Islands. The imminent holiday period, which kicks off from April 7, 2025, is set to see a surge in bookings, with families and price-sensitive travelers particularly keen on Mediterranean sunshine.
Benjamin Jacobi, the CEO of TUI Deutschland, shared insights on these trends, stating, "Ostern markiert den ersten großen Ferientermin 2025 und Sonne sowie Strand sind gefragter denn je. Da die Osterfeiertage in diesem Jahr spät liegen, haben viele Sonnenziele am Mittelmeer bereits geöffnet. Das bedeutet eine größere Auswahl für Urlauberinnen und Urlauber. Besonders Familien und preisbewusste Reisende profitieren auch von unserem erweiterten Angebot." This reveals TUI's strategic positioning to cater to growing consumer preferences for sunny and budget-friendly travel options.
Following Spain, Turkey ranks as the second most popular travel destination with 19 percent of TUI's customers opting for the Turkish Riviera. Egypt comes in third place, attracting 13 percent of travelers who book vacations to Hurghada and Marsa Alam, both renowned for their beautiful coastlines on the Red Sea. Meanwhile, Greece secures the fourth spot with eight percent, emphasizing its lasting appeal among vacationers.
Interestingly, five percent of TUI guests are choosing to stay within Germany, which reflects the strong domestic travel interest among locals. Other popular choices further down the list include Italy and Portugal, but the trend also features long-haul travel destinations such as the United Arab Emirates, the USA, and Thailand.
TUI's recent success in the travel market is underscored by their rising booking numbers. In the last financial quarter through December 2024, TUI reported roughly 3.7 million customers, marking a six percent increase compared to the same period the previous year. The company anticipates its overall revenue to grow by five to ten percent in the current business year, further capitalizing on the unyielding travel desire of the German populace.
Customers choosing TUI are not only drawn by destinations but also by the hotel experience. A notable every third traveler in the Mediterranian regions opts for accommodations from TUI's extensive hotel portfolio, which includes brands like TUI Blue, Robinson, TUI Magic Life, TUI Kids Club, and TUI Time To Smile. This pattern showcases families’ preference for all-inclusive vacations that provide a fixed budget for their holiday spending.
The demand for hotels featuring amenities such as water parks and family-friendly cottages has surged, indicating a shift in traveler expectations. TUI's efforts to cater to families and budget-conscious holidaymaker expectations through attractive packages, including affordable all-inclusive options under TUI Suneo, are resonating well with potential customers.
Looking toward the Easter season, the travel landscape appears bright and promising. The first wave of holidaymakers from five federal states—Bremen, Lower Saxony, Saxony-Anhalt, Thuringia, and Hesse—will embark on their journeys, while Hamburg’s students have already enjoyed their break earlier this year, creating a slightly staggered travel schedule.
### Overview of Easter Travel Preferences
As families finalize their holiday plans, it is evident that the strong preference for sun, sand, and sea is unmatched this Easter. TUI's data reflects a well-planned strategy aimed at enhancing consumer offerings, ensuring diverse holiday options are readily available, and accommodating the needs of families. The consistently high demand for beach destinations underlines the desire for relaxation and escape as travelers anticipate their well-deserved breaks.
In summary, as more travelers aim for serene Spanish beaches during the pleasant Easter weather, TUI appears poised for a successful travel season. Their commitment to understanding traveler habits and preferences will likely play a crucial role in shaping the landscape of holiday offerings this season and beyond.
For more information or to book a holiday, visit TUI's website or contact one of their travel offices.
