Sovkombank has officially launched its new line of debit cards, offering customers enhanced flexibility to choose options best suited to their spending habits. Announced on March 18, 2025, these new offerings signify the bank's commitment to adapting to the diverse needs of today’s consumers.
With four distinct debit card programs available, Sovkombank aims to cater to various financial preferences. The first option provides customers with 2% cashback on all purchases made at any store—an attractive choice for those who prefer simplicity and transparency when it involves cashback accumulation.
The second program takes cashback to the next level, offering up to 10% on all purchases across various categories, including retail outlets and online marketplaces, provided by their extensive network of over 260,000 partner stores. This card is intended for clients who want to maximize their potential rewards without having to wait for the right promotional category to arrive.
The third debit card appeals to consumers who are more strategic with their rewards, offering up to 30% cashback within five selected categories. Such flexibility allows clients to focus their spending and earn significant returns based on their specific preferences.
For those customers interested in growing their savings, the fourth card accrues interest on the account balance based on the current key rate set by the Bank of Russia, which currently stands at 21%. This option is for individuals who prefer to accumulate funds rather than directly benefit from cashback incentives.
Anna Kambuluova, managing director of Sovkombank, emphasized the importance of tailoring financial products to meet customer needs. "Debit cards are tools for everyday use, and we strive to make them as convenient as possible for our customers," she stated. "Some like to save, some enjoy actively managing cashback, and some prefer stable income without having to follow categories. Everyone has different spending styles, and that's why we offer such a broad lineup of cards, so each customer can choose what suits them best and make their everyday purchases with maximum benefit and comfort."
All Sovkombank debit cards are issued and serviced free of charge, with no fees for SMS notifications or cash withdrawals at ATMs. This no-cost structure enhances the attractiveness of the cards, ensuring users can engage with them without added financial burdens.
Setting its sight on providing practical banking solutions, Sovkombank encourages potential customers to explore the newly launched debit card variety directly via the bank’s website. The launch of these new financial products may very well change how consumers interact with their day-to-day banking, promoting more informed and strategic spending habits.
Overall, Sovkombank’s introduction of these new debit cards reflects its acknowledgment of the changing dynamics of consumer preferences and the continual evolution of the banking sector. By offering this diverse portfolio of debit card options, the bank is not only strengthening its market position but also paving the way for clients to enjoy personalized banking experiences.
