Sovcombank has announced the launch of its new line of debit cards, aimed at providing customers with diverse options to suit their spending habits. The announcement was made on March 18, 2025, reflecting the bank's commitment to meeting its customers' varied financial needs.
The new product line includes four different debit card programs, each catering to distinct consumer preferences. The first option features 2% cashback on all purchases made at any store, eliminating the need for customers to select special categories monthly. This option appeals to those who value simplicity and straightforward cashback benefits.
The second debit card offers even more, providing up to 10% cashback on purchases across all categories of goods and services, including partner retailers — of which Sovcombank boasts more than 260,000. This card is particularly suitable for those who want to maximize their cashback consistently without having to wait for promotional periods or selected categories.
For customers who want more control over their savings, the third debit card allows users to earn up to 30% cashback within five select categories. This feature is ideal for those who regularly spend in specific areas and want to strategically manage their earnings.
The fourth card stands out by offering interest on the remaining balance at the Bank of Russia's key rate, which is currently set at 21%. This option is aimed at customers who prefer to accumulate savings rather than simply earning cashback.
Anna Kambulova, the Managing Director of Sovcombank, highlighted the overarching goal of these new cards: "Debit cards are tools for daily use, and we strive to make them as convenient as possible for our customers." She elaborated on the different spending behaviors of customers, stating, "Some like to save, some prefer to actively manage cashback, and some want stable income without having to monitor categories. Everyone has different spending styles."
All Sovcombank debit cards come with no issuance or servicing fees, making banking accessible for all. The offerings feature complimentary SMS notifications and cash withdrawals at ATMs without commission, enhancing the overall experience for users.
Customers can easily apply for their preferred debit card through Sovcombank's website, where the bank emphasizes the seamless process and customer empowerment through financial flexibility.
This launch not only responds to the needs of individual customers but also positions Sovcombank as a competitive player within the banking sector, showcasing their dedication to innovation and customer satisfaction. By catering to various consumer needs, Sovcombank sets the stage for enhanced customer engagement and loyalty moving forward.
