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13 June 2025

South Korea Accelerates Tariff Talks To Support Industry

President Lee Jae-myung prioritizes easing regulations and strengthening U.S. trade ties to help exporters amid global uncertainties

South Korean President Lee Jae-myung unveiled a strategic plan on Friday to bolster the nation’s export-driven economy amid growing uncertainties in global trade, particularly concerning tariffs imposed by the United States. Speaking at a high-profile meeting with leading business executives, including Samsung Electronics Chairman Jay Y. Lee and Hyundai Motor Group Executive Chair Euisun Chung, Lee emphasized his administration’s commitment to easing regulatory burdens and fast-tracking tariff negotiations with Washington.

Lee, who was elected just ten days earlier on June 3, 2025, on a platform that balances liberal values with business-friendly policies, highlighted the government’s focus on minimizing the challenges faced by South Korean companies in the fiercely competitive international market. “Companies are currently having difficulties in international competition, and we will focus on minimising the difficulties they are experiencing in international competition and expanding their economic territory,” he said during the meeting.

The president’s remarks came at a critical juncture for South Korea, whose economy heavily relies on exports across key sectors such as semiconductors, automotive, and shipbuilding. These industries have been particularly vulnerable to the ripple effects of U.S. tariffs introduced under the previous administration and maintained amid ongoing trade tensions.

During the gathering, Lee sought direct input from industry leaders on how the government could better support their operations. SK Group Chairman Chey Tae-won, who also heads the Korea Chamber of Commerce, voiced concerns over the prevailing uncertainty surrounding U.S. tariffs, noting that it has complicated decision-making processes for Korean companies, especially regarding investments. “Korean companies found it difficult to make decisions on issues such as investments amid the uncertainty around U.S. tariffs,” Chey told the president.

Samsung’s Jay Y. Lee echoed these sentiments and expressed hope that a closer partnership between the government and private sector could help South Korea navigate what he described as a “multi-dimensional crisis.” The phrase underscored the complex challenges facing the country’s economy, ranging from geopolitical tensions to supply chain disruptions and fluctuating global demand.

President Lee’s approach is characterized by pragmatism and flexibility, aiming to prioritize national interests while maintaining open lines of communication with the United States. His spokesperson, Kang Yu-jung, detailed that the government plans to accelerate working-level tariff discussions with Washington to reach a swift and mutually beneficial agreement. This initiative follows a recent telephone conversation between Lee and U.S. President Donald Trump, during which both leaders agreed to work toward a rapid deal on trade matters.

In a separate but related development on the same day, South Korea’s Deputy Minister for Economic Affairs, Kim Hee-sang, met with Sean O’Neill, a senior official from the U.S. State Department’s Bureau of East Asian and Pacific Affairs. The meeting reaffirmed the strength of the longstanding U.S.-South Korea alliance and explored avenues to deepen cooperation in several strategic sectors, including shipbuilding, economic security, and mutual investment expansion.

“We should explore ways to strengthen cooperation in various fields,” O’Neill said, emphasizing the importance of collaboration amid a shifting geopolitical landscape. His comments reflect a shared understanding between the two nations that economic and security ties must be reinforced to face future challenges effectively.

Back at the meeting with business leaders, the South Korean Ministry of Industry announced plans to assess the impact of U.S. tariffs specifically on home appliance manufacturers. The ministry intends to develop support measures to help these companies mitigate any adverse effects and maintain competitiveness in global markets.

President Lee’s administration faces the delicate task of balancing domestic economic growth with the realities of international trade dynamics. His commitment to a “pragmatic, flexible” trade policy signals a willingness to adapt swiftly to global developments while safeguarding South Korea’s economic interests.

As the new government moves to ease regulatory hurdles and accelerate tariff negotiations, industry leaders remain cautiously optimistic. The partnership between government and business is seen as essential to weathering the ongoing “multi-dimensional crisis” and securing South Korea’s position as a global economic powerhouse.

With the clock ticking on tariff talks and the global economy showing signs of volatility, the coming months will be crucial. South Korea’s ability to navigate these challenges successfully could set a precedent for other export-reliant nations grappling with similar trade uncertainties.

In the words of Samsung’s Jay Y. Lee, the collaboration between public and private sectors is not just beneficial but necessary to ensure resilience and sustained growth in an unpredictable world.