The 2025 State of the Nation Address (SONA) held on February 6th at Cape Town City Hall took on vibrant tones this year, as it aligned with the ‘Wear Local at SONA’ campaign. This initiative, developed jointly by Parliament and Proudly South African, encouraged guests to don locally crafted garments, thereby spotlighting the nation’s fashion industry and bolstering local talent.
Attendees showcased eye-catching outfits created by South African designers, transforming the red carpet experience from merely political to culturally rich. From elegant dresses to traditional attire, the event was marked by creativity and national pride.
Among those turning heads was Minister Khumbudzo Ntshavheni, who wore a stunning figure-hugging dress from Rubicon Clothing, crafted by designer Hangwani Nengovhela. During the red carpet event, Ntshavheni emphasized the significance of supporting local brands, stating, "It is important to support and wear local brands." This sentiment echoed through the event, where each garment worn told its own story of inspiration and craftsmanship.
Also making waves was Water and Sanitation Minister Pemmy Majodina, who sported Xhosa-inspired apparel made by self-taught seamstress Zoleka Vicky Magwaca from the Mthatha Art Centre. Majodina’s outfit highlighted the struggles of artisans back home, emphasizing how the local fashion industry's growth is closely tied to community support.
Buti Manamela, the Deputy Minister of Higher Education and Training, showcased innovation as he wore a stylish two-piece overall, created by budding designers at Northlink TVET College, embodying the educational foundation for future South African fashion. The talent displayed on this grand stage reaffirmed the excitement brewing within the country's educational institutions.
The unique essence of the event wasn’t limited to the garments but also shone through the cultural expressions exhibited. Xhosa praise singer, 19-year-old, and budding star, [then кистата] performed as she welcomed President Cyril Ramaphosa to the podium, dressed impeccably in traditional isiXhosa regalia. Her outfit not only celebrated her heritage but also added grace to the proceedings, melding tradition with celebration.
This year's event was measured against the backdrop of the customary expectations of the SONA, where the President delivers key addresses on the nation's status. Observers noted the importance of blending political dialogue with cultural exhibitions, arguing it enhances the event's engagement with the public. The red carpet was more than just glamorous—a cultural conversation transpired here, showcasing the talents prevalent within South Africa.
Refilwe Mtshweni-Tsipane, Chairperson of the National Council of Provinces, spoke about the need to wear local clothing, saying, "The campaign, ‘Wear Local at SONA’, aims to raise awareness about the lots of talent our designers have." The campaign not only seeks to instill pride but also echoes the realities of the South African fashion economy, which is worth billions and employs thousands.
Proudly South Africa led the charge on the red carpet this year with its Local Fashion Police, featuring notable designers Palesa Mokubung, Sello Medupe, and Otsile Sefolo, on hand to highlight the creativity of home-grown fashion as guests posed for photos.
While the event does fall under scrutiny from critics who argue functions like the SONA shouldn't become fashion parades, many argue the convergence of style and politics affords South African designers significant visibility. It allows the industry to shine and showcases political leaders who champion local art and culture.
Despite some mixed reactions—particularly to high-profile designs bordering on bridal aesthetics—Lindiwe Ntshalintshali, Deputy Minister of Correctional Services, caught eyes with her daring choice from B Mashilo Designs. This standout gown sparkled with golds and soft blues yet raised eyebrows due to its more traditional wedding gown design.
Critics and fashion enthusiasts weighed in on the event, noting both triumphs and shortcomings. The whimsical nature of the fashion showcased perhaps underscored how SONA serves as both reflection and celebration of the nation’s diversity. For many, the blend of culture, exuberance, and imposing political statements unfolded beautifully on the red carpet.
The 2025 SONA proved to be not just about political deliberations but also illustrated how fashion can musicalize politics—elevate the cultural identity of South Africa—and inspire positivity. One couldn't miss the touch of creative brilliance, which made the event as much about national ethos as it was about accountability.
Concluding the evening, guests departed not just with insights about national issues raised by the President but also with the memory of how locally inspired fashion showcased the talents of South African designers, reminding the world of the beauty and resilience embedded within the very fabric of the nation.