Professionals from marketing, HR, and PR are gearing up for the highly anticipated 11th exhibition-presentation, Sodruzhestvo, set to take place on March 11, 2025. This event, regarded as one of the key networking opportunities for industry experts, invites leaders and influencers to exchange ideas and establish valuable business contacts.
The exhibition-presentation will showcase industry leaders across HR, PR, and marketing sectors. Attendees can expect discussions of current trends and the chance to network with top suppliers of goods and services. This year, the focus is expected to be on inspiring programs, hands-on masterclasses, and enlightening case studies.
“Our platform has long become a place for live communication. Many come here year after year to personally discuss new ideas for project implementation and find new partners. Every time, there are more people interested. If the first meetings gathered several hundred guests, last year's anniversary was attended by more than 1000,” said Olga Koltunchik, the event organizer. This growth attests to the event's increasing importance within the professional community.
The business program will encompass several contemporary topics, ensuring relevance to current market needs. Attendees can look forward to insights on unconventional advertising platforms, the influence of artificial intelligence on business strategies, and how video marketing can effectively address business challenges. Other engaging discussions will include the philosophy of merchandising and methods to encourage employee involvement with training programs.
Some distinguished speakers have also been announced for the event. Yulia Zholya, the Chairman of the National Association of Event Organizers, is set to share her action plan for achieving the coveted title of 'Event of the Year.' Similarly, Ruslan Bondarenko, CEO of TOP MODERATOR, will provide valuable advice on effective public speaking strategies for corporate promotion. Nikolai Prisadov, Managing Director of ARK GROUP, will discuss the necessity of international integration within marketing associations, showcasing how collaboration across borders can enrich marketing practices.
The full agenda, including specific topics and sessions, will be published closer to the event date, promising to equip attendees with fresh perspectives and innovative strategies.
Sodruzhestvo not only focuses on presentations and masterclasses but also opens up entries for the esteemed professional PR award, 'Voice of the Brand.' This recognition highlights exceptional contributions to the industry, with submissions open until March 13, 2025.
Projects will be evaluated across three key categories: Best PR Campaign, which celebrates projects creating significant public resonance; Best PR Collaboration, honoring successful partnerships between brands; and Best PR Campaign on Social Media, acknowledging campaigns which gained viral traction.
“PR is the art of communication, influence, trust, involvement, and just interesting stories you'd want to tell, and us to listen to. The best cases will be duly recognized by the professional jury,” expressed Ivan Zhivitsa, producer of the 'Voice of the Brand' award. This emphasis on storytelling is integral to the discipline of public relations and underlines the creative nature of effective communication.
Attending the Sodruzhestvo exhibition is advantageous for business owners and entrepreneurs across multiple sectors. It promises real case studies and insights, fostering the chance for personal interaction with suppliers and contractors, enabling the expansion of business relationships and finding new partners.
Visitors should note the importance of registering for the event as space is limited. Participation is free, but prior registration is mandatory to secure attendance.
Integrates within the Sodruzhestvo event provides partners with opportunities to showcase their products to a wide audience of professionals, strengthens business connections, and fosters new contacts—all within the span of one day!
Join us at Sodruzhestvo 2025, where the possibilities truly seem limitless!