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Technology
16 August 2024

Social Media Platforms Under Pressure To Revamp Content Rules Amid Rising Criticism

Recent reports reveal alarming numbers on harmful content left unchecked, prompting calls for stronger regulations from government and advocates

Major social media platforms are under intense scrutiny as they struggle to effectively manage harmful content related to suicide and self-harm, raising serious concerns among advocates and parents alike. A report released by the Molly Rose Foundation reveals disheartening statistics: over 95% of posts concerning self-harm remain unflagged on key platforms like Facebook and Instagram.

The Molly Rose Foundation, established after the tragic suicide of 14-year-old Molly Rose, conducted this study scrutinizing over 12 million content moderation decisions across six notable social media platforms. It found alarming discrepancies, with TikTok and Pinterest outperforming Meta's Instagram and Facebook, which flagged merely 1% of harmful content.

Ian Russell, Molly's father and chairman of the foundation, expressed his outrage, stating, "It's shocking to see major tech companies continue to sit on their hands and choose inaction over saving young lives." This sentiment echoes calls for the government to push forward with the Online Safety Act, aiming for stricter regulations on harmful content.

The report indicates stark inconsistencies among platforms, particularly concerning their moderation policies. For example, Instagram's video feature, Reels, was particularly disappointing, generating only one flagged post for every 50 submissions related to suicide.

Additional findings highlight not only the failures to detect harmful content but also the weak enforcement of policies already in place. TikTok recognized approximately three million incidents of self-harm posts, but astonishingly, only two accounts faced suspension.

Despite earlier commitments to tackle harmful content, Meta has yet to deliver on its promises, which has led to significant public outcry. Russell highlighted, "Parents will be rightly appalled at the negligence from social media giants. No ifs, no buts, assertive action is required.

Advocates, including the Molly Rose Foundation, call for greater transparency and accountability from these platforms, especially as the EU's Digital Services Act demands public disclosure of moderation practices. They argue the existing measures fall woefully short of offering protection, particularly for children.

Previous research has also illustrated the considerable prevalence of harmful content on platforms like TikTok and Instagram, with nearly half of posts featuring explicit suicide hashtags flagged as unsuitable for minors. This disturbing data has reignited urgent demands for more stringent legislation and stronger interventions.

Public support for tighter online safety legislation is overwhelming, with 84% of parents backing more safeguards. The government is facing mounting pressure to act decisively within the next two years of parliament.

Social media companies have countered the negative perceptions by asserting their policies allow no content glorifying self-harm or suicide. A Meta spokesperson reiterated, "Content encouraging suicide and self-injury breaks our rules," emphasizing awareness of the issue but acknowledging challenges in enforcement.

The insufficient moderation of dangerous content jeopardizes vulnerable individuals and cultivates environments where harmful material festers unchecked. This indicates social media platforms place user engagement over the safety of their communities.

Parents, organizations, and researchers stress the importance of proactive measures and continual improvement aimed at safeguarding users, particularly adolescents, from online threats. Advocacy for the Online Safety Bill gains momentum, marking firm legislative shifts as critical for addressing current gaps.

The enduring work of the Molly Rose Foundation showcases the urgent necessity for tech firms to confront their social responsibilities. Public backing for regulatory changes signals the increasing inevitability of reform.

Meanwhile, the UK Government, under Prime Minister Keir Starmer, is contemplating stricter internet safety laws following a series of riots fueled by misinformation. These disturbances prompted officials to re-evaluate existing online regulations.

The Labour government is expected to revisit the Online Safety Act, which mandates social media companies address the spread of illegal content. Officials are emphasizing the need to strengthen prohibitions against hate speech, disinformation, and incitement to violence.

Nick Thomas-Symonds, minister for the Cabinet Office, noted, "There are obviously aspects of the Online Safety Act which haven't come to fruition yet. We stand ready to make changes if necessary," emphasizing the current urgency.

One incident contributing to this legislative reconsideration occurred recently in Southport, where false identities were assigned to suspects involved in violence. The misinformation blamed asylum seekers for the unrest, demonstrating the real-world consequences of unchecked online content.

Sir Keir Starmer stated unequivocally, this is not just about vague internet rules but about ensuring communities feel safe. He underscored the importance of social media platforms being responsible for their users’ security, forcing companies to promote accountability.

Concerns about Elon Musk's inflammatory remarks also compounded the government's deliberation over stricter laws. Tweets from Musk, implying possible civil unrest, were condemned by officials, who underscored the danger such misleading statements pose to public safety.

Musk's commentary on riots, drawing suggestions of civil war due to immigration policies, sparked outrage. Officials have repeatedly stated there's no justification for such divisive rhetoric.

Interestingly, the Online Safety Act would hold firms accountable for both illegal and legal yet harmful content. Proposed changes could see Ofcom, the media regulator, cracking down on platforms allowing misinformation to thrive.

There's growing frustration about the lack of timely regulations after the riots, with local officials and community leaders emphasizing the need for swift action. Sadiq Khan, Mayor of London, raised concerns about the current efficacy of the legislation, arguing it fails to adequately protect citizens.

There is significant public backing for holding social media companies accountable, with two-thirds of surveyed adults believing these platforms should face repercussions for inciting violent behaviors. Poll results revealed 70% feel the companies are poorly regulated and 71% believe they failed to counteract misinformation during the riots.

The Online Safety Act is comprehensive, imposing duties on tech companies to actively eliminate illegal content and enforce their own terms against harmful material. Violators could face fines up to 10% of global revenue or criminal penalties for severe breaches.

With regulation set to be fully implemented by early 2025, there is active debate on how the law can be adapted to fit contemporary challenges. Officials are pushing for immediate action as online behavior continues to influence offline violence.

Overall, as both public support and governmental intentions align, the path toward enhanced online safety looks more attainable than ever. The pressing concerns surrounding social media's role underscore the critical need for effective regulations to navigate the intersection of technology and user welfare.

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