In recent weeks, a new trend has taken social media by storm, captivating users across platforms like X, Instagram, and TikTok. Dubbed the 'action figure trend,' this phenomenon allows individuals to transform themselves into collectible toys, complete with nameplates and an array of accessories. As of April 10, 2025, thousands of images showcasing these personalized action figures have flooded the internet, featuring contributions from a variety of organizations, including the Royal Mail and the NHS.
While the trend might appear technically complex, it’s surprisingly straightforward to participate. All you need is a full-length photo of yourself, a few creative ideas for accessories, and access to ChatGPT. The process is simple enough for anyone to jump on board and create their own unique action figure.
To get started with the action figure trend, follow these easy steps:
1. Open ChatGPT
First, visit ChatGPT.com on your browser or use the ChatGPT mobile app. This is where the magic begins.
2. Upload a Photo
Select a high-resolution photo of yourself. For the best results, choose a full-body image to ensure that your action figure captures your entire outfit and accessories.
3. Write a Clear Prompt
To create your doll, you’ll need to provide ChatGPT with a detailed description of what you envision. This includes specifics about packaging, accessories, and even the background color. For example, you might write: "Turn this person into a realistic action figure inside plastic packaging like a collector's doll. The doll should be smiling and stood in an upright position. Add a nameplate at the top reading [insert name] and include accessories on the side like a water bottle, iPhone, flower crown, and pogo stick. Use a pink background to highlight the figure, and make sure it looks just like me."
4. Review and Adjust Your Image
If the image doesn’t appear immediately, don’t worry—it may take a few minutes to generate. Once it’s ready, review the image and see if you’d like to make any changes. If you’re satisfied with your action figure, simply click the arrow in the bottom right to download it and share it across your social media accounts!
This trend has not only attracted everyday users but also professionals in various fields. For instance, on LinkedIn, many communications professionals have jumped into the fun, showcasing what their work personas would look like in toy form. In response to this trend, PRWeek decided to ask these professionals what accessories they would include if toy stores started selling action figures of PR professionals.
Among the responses, Coffee Communications CEO Amanda Coffee humorously suggested that a PRWeek subscription would be an essential accessory for any PR pro's action figure. Meanwhile, Becky Want, a former senior account manager at Ketchum, proposed an Associated Press Stylebook, highlighting the importance of adhering to industry standards.
Mary Lynn Carver, founder of MLC Strategy Advisers, brought a whimsical touch to her suggestion, stating that her doll should come equipped with "a magic wand to fix all the non-communications problems that end up becoming ‘communications’ problems, and a crystal ball to predict the timing and severity of what I am seeing around the corner." This playful approach captures the unique challenges faced by PR professionals.
Kate Northway, a senior adviser to the superintendent for the New York State Department of Financial Services, added a more practical accessory to the mix—a 0.38 mm navy blue Muji pen. “I’m sure every PR pro on here has a specific brand of writing utensil that they would never leave the house without,” Northway noted, emphasizing the personal touch that many professionals bring to their work.
Other suggestions from the PR community included some unexpected items, such as antacid and a fax machine, showcasing the humor and creativity within the industry. These contributions not only highlight the fun side of the trend but also reflect the everyday realities and quirks of working in public relations.
The action figure trend has sparked a wave of creativity and engagement, encouraging users to express their personalities in a playful and visually appealing way. As more people join in, the trend continues to evolve, with fresh ideas and unique interpretations emerging daily.
In a world where social media trends can often feel fleeting, the action figure trend stands out as a fun and imaginative way for individuals to connect with others and showcase their creativity. Whether it’s through the lens of personal expression or professional identity, this trend is not just about the final product but also about the joy of creation and the connections it fosters among users.
So, if you haven’t yet tried your hand at creating your own action figure, now’s the perfect time to dive in. With just a few simple steps, you can join the ranks of those transforming their likeness into collectible toys, adding your unique flair to this exciting social media craze!
