São Paulo Carnival 2025 Kicks Off with Over 600 Street Block Parties
São Paulo is set to come alive this Saturday, March 1, 2025, as the city officially welcomes the vibrant celebrations of Carnival. According to reports from Agência Brasil, this year promises to be particularly exciting with over 600 registered groups taking to the streets, marking one of the biggest festive seasons the city has ever seen.
From famed block parties attracting thousands to local gatherings organized by community members, the diversity of options within the Carnival scene caters to all kinds of revelers. The festive atmosphere will draw millions of attendees, all eager to immerse themselves in the rhythm and joy of these celebrations.
One of the standout performances will be from the block Tarado Ni Você, which pays tribute to the iconic Brazilian artist Caetano Veloso. This year, celebrating 50 years of Veloso's renowned album Joia, the block's theme encapsulates the heartfelt spirit of the album, bringing nostalgia and entertainment to the streets of São Paulo. The festivities kick off at 9 AM from the city center, making it one of the first major events of the day. "The block, which will occur today (1st) from the central region of the city, has as its guiding theme the iconic album 'Joia,' commemorative of the album's 50th anniversary," reported Agência Brasil.
A major draw this Carnival will be another popular block, Agrada Gregos, which is set to begin its parade at 1 PM at the iconic Ibirapuera Park. The event will feature performances by celebrated artists including Daniela Mercury and Gretchen. The lively atmosphere is sure to attract thousands, ensuring the park is filled with music, dance, and happy faces.
Taking place at the same time as bigger productions, smaller community blocks also make their mark, emphasizing the irreverent spirit of São Paulo’s street parties. "One of the standout features of São Paulo's street blocks is the irreverence, reflected by the names of the groups," stated the report from Agência Brasil. Such creativity allows each block to offer its unique voice, bringing communities together through shared laughter, rhythm, and festivity.
For families and young children, the Carnival is equally exciting, with numerous kid-friendly activities planned for the weekend. The Amorikids block, which will commence at 10 AM on Saturday at Vila Mariana, promises fun entertainment suitable for all ages. Following on Sunday, options will continue with the Berço Elétrico and Beatles para Crianças blocks, making sure every member of the family can join the celebrations.
To help plan your festive weekend, here’s a comprehensive schedule of prominent blocks active on Saturday, March 1st:
- Tarado Ni Você – 9 AM, Center
- Flor do Desejo – 9 AM, Barra Funda
- Me Viram no Ipiranga – 9 AM, Ipiranga
- Meu Amigo Charlie – 9 AM, Pinheiros
- Carimbolando – 10 AM, Santa Cecília
- Coisas Leves – 10 AM, Barra Funda
- Acadêmicos do Gato Mia – 10 AM, Barra Funda
- Bloco do Beco – 10 AM, Campo Limpo
- MinhoQueens – 12 PM, Centro
- Agrada Gregos – 1 PM, Ibirapuera (with Daniela Mercury and Gretchen)
With diverse musical genres and inclusive fun for everyone, the Carnival offers both locals and tourists alike the chance to connect with Rio’s rich traditions. "The city of São Paulo promises to be a true party for Carnival 2025, with over 600 groups registered," adds Agência Brasil. The upcoming days are likely to draw over 16 million attendees to the streets, showcasing the vibrant heart of the city through music, dance, and community spirit.
So don your fanciest costumes, gather your friends and family, and join the street parties spreading joy from the heart of São Paulo this Carnival season. Let the celebrations begin!